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Filing Details

Accession Number:: 0001437749-13-004332
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-04-11 17:35:53
Reporting Period:: 2013-04-09

Filing Date:: 2013-04-11
Accepted Time:: 2013-04-11 17:35:53
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1491693	Zorik Gordon	21700 Oxnard Street Suite 1600 Woodland Hills, CA 91367	Chief Executive Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2013-04-09	16,587	$15.00	1,562,798	No	4	S	Indirect	By Family Trust
Common Stock	Disposition	2013-04-10	41,635	$15.15	1,521,163	No	4	S	Indirect	By Family Trust
Common Stock	Disposition	2013-04-11	41,143	$15.59	1,480,020	No	4	S	Indirect	By Family Trust
Common Stock	Acquisiton	2013-04-11	30,000	$10.91	96,343	No	4	M	Direct
Common Stock	Disposition	2013-04-11	30,000	$16.00	66,343	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By Family Trust
No	4	S	Indirect	By Family Trust
No	4	S	Indirect	By Family Trust
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Disposition	2013-04-11	30,000	$0.00	30,000	$10.91

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
420,000		2015-09-18	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 14, 2012.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.00 to $15.03, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
These shares are held directly by the Gordon Family Revocable Trust, and indirectly by Zorik Gordon and Ilana P. Gordon as trustees of the trust.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.00 to $15.25, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.24 to $16.00, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
The shares subject to this stock option vest according to the following schedule: 20% of the total number of shares vested on the first anniversary of the May 7, 2008 vesting start date and pro-rata monthly thereafter. This stock option is completely vested on the fifth anniversary of the vesting start date.