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Home > Insider Trading > Filing (0001181431-13-020434)

Filing Details

Accession Number:: 0001181431-13-020434
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-04-03 12:48:36
Reporting Period:: 2013-04-01

Filing Date:: 2013-04-03
Accepted Time:: 2013-04-03 12:48:36
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen Holdings N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1343070	D Susan Whiting	770 Broadway New York NY 10003	Vice Chairperson	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-04-01	15,000	$16.00	114,046	No	4	M	Direct
Common Stock	Disposition	2013-04-01	15,000	$35.52	99,046	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to purchase Common Stock	Disposition	2013-04-01	15,000	$0.00	15,000	$16.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
95,570		2017-02-02	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 Plan.
Represents options to purchase shares of common stock of the Issuer, 81% of which vested at the time of the Issuer's intitial public offering and 19% which vested on December 31, 2011.