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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1491693	Zorik Gordon	21700 Oxnard Street Suite 1600 Woodland Hills, CA 91367	Chief Executive Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2013-03-26	8,475	$15.00	1,631,545	No	4	S	Indirect	By Family Trust
Common Stock	Disposition	2013-03-27	10,666	$15.00	1,620,879	No	4	S	Indirect	By Family Trust
Common Stock	Disposition	2013-03-28	19,139	$15.00	1,601,740	No	4	S	Indirect	By Family Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By Family Trust
No	4	S	Indirect	By Family Trust
No	4	S	Indirect	By Family Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	66,343	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 14, 2012.
These shares are held directly by the Gordon Family Revocable Trust, and indirectly by Zorik Gordon and Ilana P. Gordon as trustees of the trust.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.00 to $15.02, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.