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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1372375	Millennial Media Inc.	MM	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1545640	T. Stephen Root	C/O Millennial Media, Inc. 2400 Boston Street, Suite 201 Baltimore MD 21224	Evp, International	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-02-27	60,000	$0.11	97,798	No	4	M	Direct
Common Stock	Disposition	2013-02-27	60,000	$9.14	37,798	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee stock option (right to buy)	Disposition	2013-02-27	60,000	$0.00	60,000	$0.11

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
1,267,822		2017-06-12	No	4	M	Direct

Footnotes

The common stock was sold by the reporting person in a series of open market transactions on the transaction date with an volume weighted average sale price of $9.1406. The range of sale prices for the transactions reported was $9.11 to $9.26 per share. The reporting person undertakes to provide, upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
This option vested over a period of four years, with 25% of the shares underlying the option vested on April 23, 2008, the first anniversary of the date of grant, and the remainder vesting in 36 equal monthly installments thereafter.