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Filing Details

Accession Number:: 0001181431-13-012552
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-02-25 21:30:27
Reporting Period:: 2013-02-21

Filing Date:: 2013-02-25
Accepted Time:: 2013-02-25 21:30:27
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1345016	Yelp Inc	YELP	Services-Personal Services (7200)	201854266

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1534341	S. Jeremy Levine	C/O Bessemer Venture Partners 1865 Palmer Avenue, Suite 104 Larchmont NY 10538		Yes	No	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2013-02-21	$0.00	0	No	4	C	Indirect	See footnotes
Class A Common Stock	Disposition	2013-02-21	$0.00	882,656	No	4	S	Direct
Class A Common Stock	Acquisiton	2013-02-22	$0.00	0	No	4	C	Indirect	See footnotes
Class A Common Stock	Disposition	2013-02-22	$0.00	882,656	No	4	S	Direct
Class A Common Stock	Acquisiton	2013-02-25	$0.00	0	No	4	C	Indirect	See footnotes
Class A Common Stock	Disposition	2013-02-25	$0.00	882,656	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	See footnotes
No	4	S	Direct
No	4	C	Indirect	See footnotes
No	4	S	Direct
No	4	C	Indirect	See footnotes
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Price	Price - 2
Class A Common Stock	Class B Common Stock	Disposition	2013-02-21	$0.00	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2013-02-22	$0.00	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2013-02-25	$0.00	$0.00

Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect

Footnotes

Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into a single class of Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the Issuer's initial public offering. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the Issuer) of the Reporting Person.
On February 21, 2013, Bessemer Venture Partners VI, L.P. ("BVP VI") sold 8,558 shares, Bessemer Venture Partners Co-Investment LP ("BVP Co-Investment") sold 2,536 shares and Bessemer Venture Partners VI Institutional L.P. ("BVP Institutional," and together with BVP VI and BVP Co-Investment, the "Funds") sold 206 shares at the weighted average sale price of $22.007(the "February 21 Fund Sales").
After the February 21 Fund Sales, BVP VI owned 5,920,725 shares, BVP Co-Investment owned 2,437,566 shares, and BVP Institutional owned 142,663 shares of Class B Common Stock.
Mr. Levine is a managing member of Deer Management Co. LLC, the management company affiliate of the Funds. Mr. Levine disclaims beneficial ownership of the securities sold by the Funds and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities, except to the extent of his pecuniary interest therein, if any, by virtue of his interest in Deer VI, the general partner of each of the Funds, and his indirect limited partnership interest in BVP Co-Investment.
On February 22, 2013, BVP VI sold 75,735 shares, BVP Co-Investment sold 22,440 shares and BVP Institutional sold 1,825 shares at the weighted average sale price of $22.1267 (the "February 22 Fund Sales").
After the February 22 Fund Sales, BVP VI owned 5,844,990 shares, BVP Co-Investment owned 2,415,126 shares, and BVP Institutional owned 140,838 shares of Class B Common Stock.
On February 25, 2013, BVP VI sold 78,264 shares, BVP Co-Investment sold 27,650 shares and BVP Institutional sold 1,886 shares at the weighted average sale price of $22.2176 (the "February 25 Fund Sales").
After the February 25 Fund Sales, BVP VI owned 5,766,726 shares, BVP Co-Investment owned 2,387,476 shares, and BVP Institutional owned 138,952 shares of Class B Common Stock.