Filing Details

Accession Number:
0001365038-13-000025
Form Type:
4
Zero Holdings:
No
Publication Time:
2013-02-22 21:20:07
Reporting Period:
2013-02-21
Filing Date:
2013-02-22
Accepted Time:
2013-02-22 21:20:07
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1365038 Demand Media Inc. DMD Services-Computer Processing & Data Preparation (7374) 204731239
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1504475 Joanne K Bradford C/O Demand Media, Inc.
1299 Ocean Avenue, Suite 500
Santa Monica CA 90401
Chief Rev & Marketing Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock, $0.0001 Par Value Disposition 2013-02-21 3,573 $8.21 261,284 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Direct
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.
  2. Includes 100,417 unvested restricted stock units.