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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1368140	L Terence O'day	100 Crystal A Drive Hershey PA 17033	Svp, Global Operations	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2013-02-19	15,890	$34.89	54,960	No	4	M	Direct
Common Stock	Disposition	2013-02-19	15,890	$80.71	39,070	No	4	S	Direct
Common Stock	Acquisiton	2013-02-19	24,461	$0.00	63,531	No	4	A	Direct
Common Stock	Disposition	2013-02-19	11,277	$81.73	52,254	No	4	F	Direct
Common Stock	Disposition	2013-02-20	13,184	$81.50	39,070	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	A	Direct
No	4	F	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2013-02-19	15,890	$0.00	15,890	$34.89
Common Stock	Non-qualified Stock Option (Right to Buy)	Acquisiton	2013-02-19	38,270	$81.73	38,270	$81.73

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2019-02-16	No	4	M	Direct
38,270		2023-02-18	No	4	A	Direct

Footnotes

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 13, 2013.
The options vested according to the following schedule: 25% vested on February 17, 2010, 25% vested on February 17, 2011, 25% vested on February 17, 2012 and 25% vested on February 17, 2013.
Options vest according to the following schedule: 25% vest on the first anniversary of the grant date, an additional 25% vest on the second anniversary of the grant date, an additional 25% vest on the third anniversary of the grant date, and the options become fully vested on the fourth anniversary of the grant date.