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Filing Details

Accession Number:: 0001437749-13-001730
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-02-20 06:43:39
Reporting Period:: 2013-02-14

Filing Date:: 2013-02-20
Accepted Time:: 2013-02-20 06:43:39
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1341798	Ross Landsbaum	21700 Oxnard Street Suite 1600 Woodland Hills, CA 91367	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-02-14	24,038	$0.00	30,538	No	4	A	Direct
Common Stock	Disposition	2013-02-19	624	$12.74	29,914	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	A	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Acquisiton	2013-02-14	20,590	$0.00	20,590	$12.98

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
20,590		2020-02-13	No	4	A	Direct

Footnotes

Shares are restricted shares whose restrictions will lapse based on achievement of a stock price target, as well as continued service, as follows: if the stock price target is first achieved in 2013, 100% of the shares will vest in 1/3 increments on the first, second and third anniversaries of the February 14, 2013 grant date, if the stock price target is first achieved during 2014, 20% of the shares will be forfeited and the remaining 80% of the shares will vest 2/3 on the second anniversary of the grant date and 1/3 on the third anniversary of the grant date, and if the stock price target is first achieved during 2015, 60% of the shares will be forfeited and the remaining 40% of the shares will vest on the third anniversary of the grant date. If the stock price target is not achieved by December 31, 2015, all shares will be forfeited.
Shares sold to cover taxes upon vesting of restricted shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 7, 2012.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.32 to $12.852, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
The shares subject to this option will vest according to the following schedule: 25% of the total number of shares vest on the first anniversary of the February 14, 2013 vesting start date and pro-rata monthly thereafter. This stock option will be completely vested on the fourth anniversary of the vesting start date.