Home > Insider Trading > Filing (0001127602-13-005244)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1268386	P John Bilbrey	100 Crystal A Drive Hershey PA 17033	President And Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2013-02-08	19,700	$52.30	100,834	No	4	M	Direct
Common Stock	Disposition	2013-02-08	19,700	$80.12	81,134	No	4	S	Direct
Common Stock	Acquisiton	2013-02-08	24,750	$54.68	105,884	No	4	M	Direct
Common Stock	Disposition	2013-02-08	24,750	$80.18	81,134	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2013-02-08	19,700	$0.00	19,700	$52.30
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2013-02-08	24,750	$0.00	24,750	$54.68

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2016-02-15	No	4	M	Direct
0		2017-04-22	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	309	Indirect	401(k) Plan

Footnotes

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 7, 2013.
The total amount of securities reported as indirectly owned by the reporting person includes 3.9166 shares acquired from June 1, 2012 through January 31, 2013, pursuant to the Company's 401(k) Plan ("Plan"). The information is based on a report dated February 1, 2013, provided by the Plan Trustee.
The options vested according to the following schedule: 25% vested on February 16, 2007, 25% vested on February 16, 2008, 25% vested on February 16, 2009 and 25% vested on February 16, 2010.
The options vested according to the following schedule: 25% vested on April 23, 2008, 25% vested on April 23, 2009, 25% vested on April 23, 2010 and 25% vested on April 23, 2011.