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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1184317	F James Conlan	1398 Central Ave. Dubuque IA 52001		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-01-31	1,000	$23.74	68,079	No	4	P	Indirect	Trust
Common Stock	Acquisiton	2013-01-31	1,000	$23.74	68,080	No	4	P	Indirect	Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	Trust
No	4	P	Indirect	Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	1,479	Direct
Common Stock	225,602	Indirect	Spouse's Trust

Footnotes

The reporting person disclaims beneficial ownership of these securities, and this report shall not be deemed to be an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
Shares held by Mary Fuller Conlan Trustee UA Dtd 4-13-04 Mary Fuller Conlan Trust.
Shares held by James F. Conlan Trustee UA Dtd 4-13-04 James F. Conlan Trust.
Shares held by Mary L. Conlan Trustee UA Dtd 12-31-12 Camille Fuller Conlan Trust. Includes 1,000 shares held at Raymond James in street name.
Shares held by Mary L. Conlan Trustee UA Dtd 12-31-12 Bridget Fuller Conlan Trust. Includes 1,000 shares held at Raymond James in street name.
Includes 1,000 shares of Restricted Stock Units granted under the 2012 Long-Term Incentive Plan. These shares are subject to a one (1) year vesting schedule.