Filing Details
- Accession Number:
- 0001365038-13-000004
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2013-01-10 21:40:04
- Reporting Period:
- 2013-01-08
- Filing Date:
- 2013-01-10
- Accepted Time:
- 2013-01-10 21:40:04
- SEC Url:
- Form 4 Filing
Issuer
Cik | Name | Symbol | Sector (SIC) | IRS No |
---|---|---|---|---|
1365038 | Demand Media Inc. | DMD | Services-Computer Processing & Data Preparation (7374) | 204731239 |
Insiders
Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
---|---|---|---|---|---|---|---|
1504471 | Richard M Rosenblatt | C/O Demand Media, Inc. 1299 Ocean Avenue, Suite 500 Santa Monica CA 90401 | Ceo & Chairman Of The Board | Yes | Yes | No | No |
Reported Non-Derivative Transactions
Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
---|---|---|---|---|---|---|---|---|---|---|
Common Stock, $0.0001 Par Value | Disposition | 2013-01-08 | 100,000 | $9.28 | 2,825,199 | No | 4 | S | Indirect | See footnote |
Common Stock, $0.0001 Par Value | Disposition | 2013-01-09 | 50,000 | $9.28 | 2,775,199 | No | 4 | S | Indirect | See footnote |
Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
---|---|---|---|---|
No | 4 | S | Indirect | See footnote |
No | 4 | S | Indirect | See footnote |
Reported Non-Derivative Holdings
Sec. Name | Remaning Holdings | Nature of Ownership | Explanation |
---|---|---|---|
Common Stock, $0.0001 Par Value | 427,735 | Direct | |
Common Stock, $0.0001 Par Value | 413,822 | Indirect | See footnote |
Reported Derivative Holdings
Sec. Name | Sec. Type | Price | Date | Expiration Date | Amount | Remaning Holdings | Nature of Ownership |
---|---|---|---|---|---|---|---|
Common Stock, $0.0001 Par Value | Stock Option (right to buy) | $3.20 | 2019-02-24 | 14,807 | 14,807 | Direct | |
Common Stock, $0.0001 Par Value | Stock Option (right to buy) | $9.50 | 2019-06-08 | 2,100,000 | 2,100,000 | Direct | |
Common Stock, $0.0001 Par Value | Stock Option (right to buy) | $18.00 | 2020-08-02 | 1,150,000 | 1,150,000 | Direct | |
Common Stock, $0.0001 Par Value | Stock Option (right to buy) | $24.00 | 2020-08-02 | 1,150,000 | 1,150,000 | Direct | |
Common Stock, $0.0001 Par Value | Stock Option (right to buy) | $30.00 | 2020-08-02 | 1,150,000 | 1,150,000 | Direct | |
Common Stock, $0.0001 Par Value | Stock Option (right to buy) | $36.00 | 2020-08-02 | 1,150,000 | 1,150,000 | Direct |
Expiration Date | Amount | Remaning Holdings | Nature of Ownership |
---|---|---|---|
2019-02-24 | 14,807 | 14,807 | Direct |
2019-06-08 | 2,100,000 | 2,100,000 | Direct |
2020-08-02 | 1,150,000 | 1,150,000 | Direct |
2020-08-02 | 1,150,000 | 1,150,000 | Direct |
2020-08-02 | 1,150,000 | 1,150,000 | Direct |
2020-08-02 | 1,150,000 | 1,150,000 | Direct |
Footnotes
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.13 to $9.50, inclusive. The reporting person undertakes to provide Demand Media, Inc., any security holder of Demand Media, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price set forth in this footnote.
- Shares held by The Rosenblatt Family Trust U/A/D 9/29/2000, for which the reporting person is a trustee.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.25 to $9.37, inclusive. The reporting person undertakes to provide Demand Media, Inc., any security holder of Demand Media, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price set forth in this footnote.
- Shares held by the Rosenblatt 2007 Grantor Retained Annuity Trust dated July 12, 2007, for which the reporting person is a trustee.
- 100% of the shares subject to the option are fully vested and exercisable.
- The shares subject to the option vest in 48 equal installments on each monthly anniversary of the vesting commencement date (April 1, 2009) over the four year vesting period, subject to Mr. Rosenblatt's continued employment with the Issuer through the applicable vesting date.
- The shares subject to the option vest and become exercisable in 36 substantially equal monthly installments, starting on the second anniversary of the closing of the Issuer's initial public offering (the "Effective Date") and on each monthly anniversary of such date over the three year period thereafter (for a total vesting period of five years from the Effective Date), subject to Mr. Rosenblatt's continued employment with the Issuer through the applicable vesting date.