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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen Holdings N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1538738	Arvin Kash	770 Broadway New York NY 10003	Vice Chairman	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2012-12-10	46,847	$28.94	77,276	No	4	S	Direct
Common Stock	Disposition	2012-12-10	53,153	$28.96	328,832	No	4	S	Indirect	By CG Kash Holding, LLC
Common Stock	Disposition	2012-12-11	100,000	$29.41	228,832	No	4	S	Indirect	By CG Kash Holding, LLC

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Indirect	By CG Kash Holding, LLC
No	4	S	Indirect	By CG Kash Holding, LLC

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.68 to $29.12, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (4) to this Form 4.
These securities are held by CG Kash Holding, LLC, a Delaware limited liability company of which the reporting person is the manager and sole voting member, for the benefit of the reporting person and a family trust. The reporting person disclaims beneficial ownership of the securities held by this limited liability company except to the extent of his pecuniary interest therein.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.35 to $29.50, inclusive.