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Filing Details

Accession Number:: 0001225208-12-024753
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-12-06 18:15:57
Reporting Period:: 2012-12-04

Filing Date:: 2012-12-06
Accepted Time:: 2012-12-06 18:15:57
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1319947	Dsw Inc.	DSW	Retail-Shoe Stores (5661)	310746639

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1031000	L Jay Schottenstein	Schottenstein Stores Corporation 4300 E. Fifth Ave. Columbus OH 43219	Executive Chairman	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Shares	Acquisiton	2012-12-05	80,356	$12.02	80,356	No	4	M	Direct
Class A Common Shares	Acquisiton	2012-12-05	19,344	$24.75	99,700	No	4	M	Direct
Class A Common Shares	Disposition	2012-12-05	947	$70.50	98,753	No	4	S	Direct
Class A Common Shares	Disposition	2012-12-05	12,000	$69.65	86,753	No	4	S	Direct
Class A Common Shares	Disposition	2012-12-05	86,753	$68.67	0	No	4	S	Direct
Class A Common Shares	Acquisiton	2012-12-04	203,155	$0.00	203,155	No	4	C	Indirect	By SEI, Inc.
Class A Common Shares	Disposition	2012-12-04	29,606	$71.47	173,549	No	4	S	Indirect	By SEI, Inc.
Class A Common Shares	Disposition	2012-12-04	173,549	$70.67	0	No	4	S	Indirect	By SEI, Inc.

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	C	Indirect	By SEI, Inc.
No	4	S	Indirect	By SEI, Inc.
No	4	S	Indirect	By SEI, Inc.

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Shares	Stock Option - Right to Buy	Disposition	2012-12-05	19,344	$0.00	19,344	$24.75
Class A Common Shares	Stock Option - Right to Buy	Disposition	2012-12-05	80,356	$0.00	80,356	$12.02
Class A Common Shares	Class B Common Shares	Disposition	2012-12-04	203,155	$0.00	203,155	$0.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
42,708	2020-03-24	No	4	M	Direct
20,088	2018-04-03	No	4	M	Direct
293,092		No	4	C	Indirect

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Shares	13,150	Indirect	By Trusts

Reported Derivative Holdings

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Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Class A Common Shares	Class B Common Shares	$0.00			71,905	71,905	Direct
Class A Common Shares	Class B Common Shares	$0.00			4,291,995	4,291,995	Indirect

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
	71,905	71,905	Direct
	4,291,995	4,291,995	Indirect

Footnotes

Price represents a weighted average of the sale price. Shares were sold at prices ranging from $70.37 to $70.62. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Price represents a weighted average of the sale price. Shares were sold at prices ranging from $69.35 to $70.34. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Price represents a weighted average of the sale price. Shares were sold at prices ranging from $68.35 to $69.34. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Price represents a weighted average of the sale price. Shares were sold at prices ranging from $71.25 to $72.00. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Price represents a weighted average of the sale price. Shares were sold at prices ranging from $70.25 to $71.24. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Previously reported stock option has been adjusted to reflect a special stock dividend declared by the Issuer and exempt pursuant to Rule 16a-9.
Option vests 20% per year beginning on the first anniversary of the date of grant.
Class B common shares convert to Class A common shares on a one-for-one basis.
The Class B common shares are convertible at any time, at the holder's election, and have no expiration date.