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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
943431	Joshua Ruch	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1120545	Mark Leschly	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325379	Rho Ventures V Affiliates, Llc	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325380	Rmv V, L.l.c.	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325383	Rho Ventures V, L.p.	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325385	Rho Capital Partners Llc	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2012-11-28	275,000	$11.16	2,756,966	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See Footnote

Footnotes

Rho Ventures V, L.P. ("RV V") sold 252,804 shares and Rho Ventures V Affiliates, L.L.C. ("RV V Affiliates") sold 22,196 shares.
Consists of 2,534,443 shares held by RV V and 222,523 shares held by RV V Affiliates.
RMV V, L.L.C. ("RMV") is the general partner of RV V and the managing member of RV V Affiliates. Rho Capital Partners LLC ("RCP LLC") is the managing member of RMV. Each of RMV and RCP LLC disclaim beneficial ownership of the reportable securities and this report shall not be deemed an admission that RMV or RCP LLC is the beneficial owner of such securities, except to the extent of its pecuniary interest therein. Mark Leschly and Joshua Ruch are managing members of RCP LLC. Each of Mark Leschly and Joshua Ruch disclaim beneficial ownership of the reportable securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities, except to the extent of his pecuniary interest therein.