Filing Details
- Accession Number:
- 0001365038-12-000070
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2012-11-19 18:59:06
- Reporting Period:
- 2012-11-15
- Filing Date:
- 2012-11-19
- Accepted Time:
- 2012-11-19 18:59:06
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1365038 | Demand Media Inc. | DMD | Services-Computer Processing & Data Preparation (7374) | 204731239 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1504475 | Joanne K Bradford | C/O Demand Media, Inc. 1299 Ocean Avenue, Suite 500 Santa Monica CA 90401 | Chief Rev & Marketing Officer | No | Yes | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Common Stock, $0.0001 Par Value | Disposition | 2012-11-15 | 1,376 | $8.10 | 276,678 | No | 4 | F | Direct | |
| Common Stock, $0.0001 Par Value | Disposition | 2012-11-15 | 3,057 | $8.10 | 273,621 | No | 4 | F | Direct | |
| Common Stock, $0.0001 Par Value | Disposition | 2012-11-16 | 3,826 | $8.20 | 269,795 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | F | Direct | |
| No | 4 | F | Direct | |
| No | 4 | S | Direct |
Footnotes
- Upon the vesting of restricted stock units granted to the reporting person on May 13, 2011, 1,376 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 3,750 restricted stock units.
- Includes 120,834 unvested restricted stock units.
- Upon the vesting of restricted stock units granted to the reporting person on April 19, 2012, 3,057 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 8,334 restricted stock units.
- Includes 112,500 unvested restricted stock units.
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.
Billionaire Hedge Funds
