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Filing Details

Accession Number:: 0001101215-12-000255
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-11-16 16:06:17
Reporting Period:: 2012-11-14

Filing Date:: 2012-11-16
Accepted Time:: 2012-11-16 16:06:17
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1101215	Alliance Data Systems Corp	ADS	Services-Business Services, Nec (7389)	311429215

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1158371	J Edward Heffernan	7500 Dallas Parkway, Suite 700 Plano TX 75024	President And Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2012-11-14	28,699	$24.03	266,789	No	4	M	Direct
Common Stock	Disposition	2012-11-14	23,499	$140.86	243,290	No	4	S	Direct
Common Stock	Disposition	2012-11-14	3,600	$141.55	239,690	No	4	S	Direct
Common Stock	Disposition	2012-11-14	1,600	$142.75	238,090	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2012-11-14	28,699	$0.00	28,699	$24.03

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
90,777		2013-06-23	No	4	M	Direct

Footnotes

Cashless exercise of employee stock options due to expire on June 23, 2013, ten years after such options were granted.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.33 to $141.32, inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3) and (4) to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.34 to $142.13, inclusive.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.45 to $142.98, inclusive.
The total number of securities beneficially owned includes: (a) 155,939 unrestricted shares; (b) 3,139 unvested units from an award of 9,232 time-based restricted stock units granted 2/22/10; (c) 13,171 unvested units from an award of 39,511 performance-based restricted stock units granted 2/22/10; (d) 5,141 unvested units from an award of 7,672 time-based restricted stock units granted 3/21/11; (e) 30,844 unvested units from an award of 46,035 performance-based restricted stock units granted 3/21/11; (f) 5,971 unvested time-based restricted stock units granted 2/21/12; and (g) 23,885 unvested performance-based restricted stock units granted 2/21/12.
This is an employee stock option grant that is fully vested.
The total number of derivative securities beneficially owned includes: (a) an option for 34,735 shares granted 2/2/04 which is fully vested; (b) an option for 19,337 shares granted 2/3/05 which is fully vested; (c) an option for 21,482 shares granted 2/13/06, which is fully vested; and (d) an option for 15,223 shares granted 2/21/07, which is fully vested.