Home > Insider Trading > Filing (0001179110-12-016114)

Filing Details

Accession Number:: 0001179110-12-016114
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-11-15 16:53:22
Reporting Period:: 2012-11-13

Filing Date:: 2012-11-15
Accepted Time:: 2012-11-15 16:53:22
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1030896	Bluefly Inc	BFLY	Retail-Catalog & Mail-Order Houses (5961)	133612110

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
943431	Joshua Ruch	152 West 57Th Street, 23Rd Floor New York NY 10019	Yes	No	Yes	No
1082907	Habib Kairouz	152 West 57Th Street, 23Rd Floor New York NY 10019	Yes	No	Yes	No
1120545	Mark Leschly	152 West 57Th Street, 23Rd Floor New York NY 10019	Yes	No	Yes	No
1325385	Rho Capital Partners Llc	152 West 57Th Street, 23Rd Floor New York NY 10019	Yes	No	Yes	No
1419636	Rho Ventures Vi Lp	152 West 57Th Street, 23Rd Floor New York NY 10019	Yes	No	Yes	No
1478944	Rmv Vi, L.l.c.	152 West 57Th Street, 23Rd Floor New York NY 10019	Yes	No	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2012-11-13	298,858	$1.00	11,900,164	No	4	P	Indirect	See Footnotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	See Footnotes

Footnotes

On November 13, 2012, Rho Ventures VI, L.P. ("Rho Ventures") entered into a Stock Purchase Agreement pursuant to which Rho Ventures purchased 298,858 shares of Common Stock of the Issuer (the "Securities") from a third party in a private transaction.
RMV VI, L.L.C. ("RMV") is the general partner of Rho Ventures, Rho Capital Partners LLC ("Rho Capital Partners") is the managing member of RMV, and Mark Leschly, Habib Kairouz and Joshua Ruch are managing members of Rho Capital Partners. RMV disclaims beneficial ownership of the Securities, except to the extent of its pecuniary interest, if any, in the Securities by virtue of its general partner interest in Rho Ventures. Rho Capital Partners disclaims beneficial ownership of the Securities, except to the extent of its pecuniary interest, if any, in the Securities by virtue of its membership interest in RMV. Each of Mark Leschly, Habib Kairouz and Joshua Ruch disclaims beneficial ownership of the Securities, except to the extent of his pecuniary interest, if any, in the Securities by virtue of his membership interest in Rho Capital Partners and, as applicable, direct or indirect limited partner interest in Rho Ventures.
The reporting persons may be deemed to be members of a Section 13(d) group owning more than 10% of the issuer's outstanding common stock, based upon Rho Ventures being party to that certain Amended and Restated Voting Agreement, dated December 21, 2009. Pursuant to that agreement, Rho Ventures has certain rights, including the right to designate two representatives on the board of directors of the issuer and has designated Habib Kairouz as its representative. As previously reported on Form 4, Habib Kairouz beneficially owns 16,581 shares of the Issuer, which consist of 1,875 additional shares of common stock of the Issuer as a result of the vesting in full on February 2, 2011 of restricted stock granted to Mr. Kairouz in connection with his appointment as a member of the board of directors of the issuer on December 21, 2009 and 14,706 shares of common stock of the Issuer issuable upon the exercise of options under the Issuer's 2005 Stock Incentive Plan.