Home > Insider Trading > Filing (0001140361-12-045771)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1387050	W Thomas Lance	C/O The Boston Beer Company, Inc. One Design Center Place, Suite 850 Boston MA 02210	Vp Operations	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common	Acquisiton	2012-11-02	11,891	$34.70	21,130	No	4	M	Direct
Class A Common	Disposition	2012-11-02	7,000	$115.08	14,130	No	4	S	Direct
Class A Common	Disposition	2012-11-02	7,000	$116.04	7,130	No	4	S	Direct
Class A Common	Disposition	2012-11-02	1,891	$117.00	5,239	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common	Stock Options (Right to Buy)	Disposition	2012-11-02	11,891	$0.00	11,891	$34.70

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
28,109	2009-03-01	2017-01-22	No	4	M	Direct

Footnotes

The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,000 shares is from $115.00 to $115.35.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 6,891 shares is from $116.00 to $116.10.
The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.
The option vests in five equal installments beginning on March 1, 2009, fully vesting on January 22, 2012.