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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
766421	Alaska Air Group Inc.	ALK	Air Transportation, Scheduled (4512)	911292054

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1188828	Keith Loveless	19300 International Blvd Seattle WA 98188	Vp/Legal & General Counsel	No	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2012-11-01	2,440	$16.63	22,998	No	4	M	Direct
Common Stock	Disposition	2012-11-01	2,440	$39.00	20,558	No	4	S	Direct
Common Stock	Acquisiton	2012-11-05	13,420	$21.43	33,978	No	4	M	Direct
Common Stock	Disposition	2012-11-05	13,420	$40.01	20,558	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	EMPLOYEE STOCK OPTION (RT TO BUY)	Disposition	2012-11-01	2,440	$0.00	2,440	$16.63
Common Stock	EMPLOYEE STOCK OPTION (RT TO BUY)	Disposition	2012-11-05	13,420	$0.00	13,420	$21.43

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
4,880	2011-02-03	2020-02-03	No	4	M	Direct
0	2008-01-31	2017-01-31	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock Espp	2,220	Direct
Restricted Stock Unit	12,820	Direct
Common Stock 401(K)	228	Indirect	ESOP TRUST

Footnotes

SHARES HELD IN THE ALASKA AIR GROUP EMPLOYEE STOCK PURCHASE PLAN (ESPP) AS OF DECEMBER 31, 2011.
STOCK UNITS AWARDED UNDER THE 2008 PERFORMANCE INCENTIVE PLAN; NOT YET VESTED BUT NO LONGER SUBJECT TO FORFEITURE.
AN ERROR IN THE TOTAL NUMBER OF OUTSTANDING RESTRICTED STOCK UNITS HAS BEEN CORRECTED TO RECORD THE CORRECT ADJUSTED NUMBER OF UNITS SUBSEQUENT TO THE TWO-FOR-ONE SPLIT OF ALASKA AIR GROUP'S COMMON STOCK ON MARCH 16, 2012.
SHARES HELD IN THE ALASKA AIR GROUP INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST AS OF DECEMBER 31, 2011.
SAME-DAY EXERCISE OF OPTIONS AND SALE EFFECTED PURSUANT TO A RULE 10b5-1 TRADING PLAN ADOPTED BY MR. LOVELESS ON 7/30/12.
SAME-DAY EXERCISE OF OPTIONS AND SALE EFFECTED PURSUANT TO A RULE 10b5-1 TRADING PLAN ADOPTED BY MR. LOVELESS ON 7/30/12.
THE PRICE REPORTED IN COLUMN 4 IS A WEIGHTED AVERAGE PRICE. THESE SHARES SOLD IN MULTIPLE TRANSACTIONS AT PRICES RANGING FROM $40.00 TO $40.12, INCLUSIVE. THE REPORTING PERSON UNDERTAKES TO PROVIDE TO ALASKA AIR GROUP, ANY SECURITY HOLDER OF ALASKA AIR GROUP, OR THE STAFF OF THE SECURITIES AND EXCHANGE COMMISSION, UPON REQUEST, FULL INFORMATION REGARDING THE NUMBER OF SHARES SOLD AT EACH SEPARATE PRICE WITHIN THE RANGES SET FORTH IN THIS FOOTNOTE.