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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
109758	Arbitron Inc	ARB	Services-Engineering, Accounting, Research, Management (8700)	520278528

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1443716	Michael Steven Smith	9705 Patuxent Woods Drive Columbia MD 21046	Evp, Survey Operations	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2012-10-31	507	$20.29	12,205	No	4	M	Direct
Common Stock	Disposition	2012-10-31	507	$36.57	11,698	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-10-31	507	$0.00	507	$20.29

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
6,175		2019-05-20	No	4	M	Direct

Footnotes

Includes shares acquired under the issuer's ESPP in transactions that were exempt from reporting on Form 4. Information is as of October 31, 2012.
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 28, 2011.
The option, representing a right to purchase a total of 43,390 shares, became exercisable in three equal annual installments begining on May 20, 2010, which was the first anniversary of the date on which the option was granted.