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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1420850	Exacttarget Inc.	ET	Services-Prepackaged Software (7372)	201367351

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1544624	A Steven Collins	20 North Meridian Street Suite 200 Indianapolis IN 46204	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2012-10-04	10,000	$7.70	10,000	No	4	M	Direct
Common Stock	Disposition	2012-10-04	10,000	$23.67	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (right to buy)	Disposition	2012-10-04	10,000	$0.00	10,000	$7.70

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
390,000		2021-06-19	No	4	M	Direct

Footnotes

Shares reported in column 4 represent shares sold by Steven A. Collins pursuant to a Rule 10b5-1 plan he entered into on August 14, 2012.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.48 to $23.90, inclusive. The reporting person undertakes to provide ExactTarget, Inc., any security holder of ExactTarget, Inc., or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
100,000 of the options vested and became exercisable on June 20, 2012 and 300,000 of the options vested and became exerciable in thirty-six equal monthly installments beginning on July 20, 2012.