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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1101215	Alliance Data Systems Corp	ADS	Services-Business Services, Nec (7389)	311429215

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1158369	H Roger Ballou	7500 Dallas Parkway, Suite 700 Plano TX 75024		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2012-09-21	6,208	$24.03	15,671	No	4	M	Direct
Common Stock	Disposition	2012-09-21	1,060	$143.65	14,611	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option Grant (Right to Buy)	Disposition	2012-09-21	6,208	$0.00	6,208	$24.03

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
9,783		2013-06-23	No	4	M	Direct

Footnotes

The total amount of securities beneficially owned includes: (a) 5,934 unrestricted shares; (b) 1,876 unvested restricted stock units granted 7/1/08; (c) 2,145 unvested restricted stock units granted 7/1/09; (d) 1,367 unvested restricted stock units granted 6/30/10; (e) 1,915 unvested restricted stock units granted 6/30/11; and (f) 1,374 unvested restricted stock units granted 6/29/12.
This is an employee stock option grant that is fully vested.
The total number of derivative securities beneficially owned includes: (a) an option for 3,724 shares granted 7/1/04, which is fully vested; (b) an option for 3,547 shares granted 6/10/05, which is fully vested; and (c) an option for 2,512 shares granted 6/12/06, which is fully vested.