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Filing Details

Accession Number:: 0001181431-12-051071
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-09-18 17:00:23
Reporting Period:: 2012-09-14

Filing Date:: 2012-09-18
Accepted Time:: 2012-09-18 17:00:23
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1083712	Webmediabrands Inc.	WEBM	Services-Business Services, Nec (7389)	061542480

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1520323	L Justin Smith	50 Washington Street Norwalk CT 06854		Yes	No	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2012-09-14	150,000	$2.15	374,104	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Reported Derivative Holdings

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Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Employee Stock Option (right to buy)	$6.44		2021-09-08	2,857	2,857	Direct
Common Stock	Employee Stock Option (right to buy)	$3.71		2021-12-12	5,714	5,714	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2021-09-08	2,857	2,857	Direct
2021-12-12	5,714	5,714	Direct

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.14 to $2.77, inclusive. The reporting person undertakes to provide to WebMediaBrands Inc., any security holder of WebMediaBrands Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the stated range.
On August 16, 2012, WebMediaBrands Inc. effected a one-for-seven reverse stock split of the company's common stock. As a result, the reporting person's 3,668,731 shares of common stock were combined and converted into 524,104 shares of common stock prior to giving effect to the transactions reported on this Form 4.
The options were awarded on 09/08/2011 and vest over three years, with one-third vesting on each of the first, second and third anniversaries of the date of grant, provided the Optionee's employment continues.
This option was previously reported as covering 20,000 shares at an exercise price of $0.92 per share, but was adjusted to reflect the one-for-seven reverse stock split that occurred on August 16, 2012.
The options were awarded on 12/12/2011 and vest over three years, with one-third vesting on each of the first, second and third anniversaries of the date of grant, provided the Optionee's employment continues.
This option was previously reported as covering 40,000 shares at an exercise price of $0.53 per share, but was adjusted to reflect the one-for-seven reverse stock split that occurred on August 16, 2012.