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Filing Details

Accession Number:: 0001437749-12-009538
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-09-14 17:34:44
Reporting Period:: 2012-09-12

Filing Date:: 2012-09-14
Accepted Time:: 2012-09-14 17:34:44
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1491494	John Mazur	21700 Oxnard Street, Suite 1600 Woodland Hills, CA 91367	Ceo, Reachlocal Europe	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2012-09-12	9,371	$9.23	9,371	No	4	M	Direct
Common Stock	Disposition	2012-09-12	9,371	$13.19	0	No	4	S	Direct
Common Stock	Acquisiton	2012-09-13	17,601	$9.23	17,601	No	4	M	Direct
Common Stock	Disposition	2012-09-13	17,601	$13.00	0	No	4	S	Direct
Common Stock	Acquisiton	2012-09-14	7,502	$9.23	7,502	No	4	M	Direct
Common Stock	Disposition	2012-09-14	7,502	$13.10	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Disposition	2012-09-12	9,371	$0.00	9,371	$9.23
Common Stock	Stock Option (Right to Buy)	Disposition	2012-09-13	17,601	$0.00	17,601	$9.23
Common Stock	Stock Option (Right to Buy)	Disposition	2012-09-14	7,502	$0.00	7,502	$9.23

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
34,995	2015-01-11	No	4	M	Direct
17,394	2015-01-11	No	4	M	Direct
9,892	2015-01-11	No	4	M	Direct

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.42, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.0153, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.29, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
The shares subject to this option vested according to the following schedule: 12.5% of the total number of shares vested on June 30, 2008 and the rest vested pro-rata monthly thereafter. This stock option became completely vested on December 31, 2011.