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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1360530	Vitamin Shoppe Inc.	VSI	Retail-Food Stores (5400)	113664322

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1043029	L Richard Markee	2101 91St Street North Bergen NJ 07047	Exec. Chairman Of The Board	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2012-08-09	70,000	$15.11	154,147	No	4	M	Direct
Common Stock	Disposition	2012-08-09	70,000	$58.56	84,147	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Option (Right to buy Common Stock)	Disposition	2012-08-09	70,000	$0.00	70,000	$15.11

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
136,802		2019-09-08	No	4	M	Direct

Footnotes

Options vest in four annual equal installments beginning September 8, 2009.
The $58.56 is the weighted average exercise price from a range of 112 exercises.
Includes 284 shares acquired at $19.58 per share, 274 shares acquired at 22.10 per share, 254 shares acquired at 23.73 per share, 213 shares acquired at 28.36 per share, 144 shares acquired at 28.82 per share, 126 shares acquired at 31.82 per share, 130 shares acquired at 30.85 per share, 498 shares acquired at $34.26 and 106 shares acquired at $37.75 under the Vitamin Shoppe 2010 Employee Stock Purchase Plan on June 30, 2010, September 30, 2010, December 30, 2010, March 30, 2011, June 30, 2011, September 30, 2011, December 30, 2011, March 30, 2012 and June 29. 2012 respectively.