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Filing Details

Accession Number:: 0001209191-12-041094
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-08-09 16:19:33
Reporting Period:: 2012-08-03

Filing Date:: 2012-08-09
Accepted Time:: 2012-08-09 16:19:33
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1339947	Viacom Inc.	VIA, VIAB	Cable & Other Pay Television Services (4841)	203515052

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1200607	D Michael Fricklas	1515 Broadway New York NY 10036	Evp, General Counsel And Secy	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class B Common Stock	Disposition	2012-08-03	5,779	$0.00	23,109	No	5	G	Direct
Class B Common Stock	Acquisiton	2012-08-07	105,640	$47.15	128,749	No	4	M	Direct
Class B Common Stock	Disposition	2012-08-07	105,640	$49.33	23,109	No	4	S	Direct
Class B Common Stock	Disposition	2012-08-08	23,109	$49.12	0	No	4	S	Direct
Class B Common Stock	Acquisiton	2012-08-08	39,873	$36.78	39,873	No	4	M	Direct
Class B Common Stock	Disposition	2012-08-08	39,873	$49.04	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	5	G	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class B Common Stock	Employee Stock Option (Right to Buy)	Disposition	2012-08-07	105,640	$0.00	105,640	$47.15
Class B Common Stock	Employee Stock Option (Right to Buy)	Disposition	2012-08-08	39,873	$0.00	39,873	$36.78

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2013-01-26	No	4	M	Direct
0		2014-05-24	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class B Common Stock	12,648	Indirect	By GRAT
Class B Common Stock	1,553	Indirect	By 401(k)

Footnotes

Bona fide gifts by the Reporting Person for no consideration.
On August 2, 2012, 5,779 shares were distributed by the Reporting Person's grantor retained annuity trust ("GRAT") to the Reporting Person's direct holdings in satisfaction of a mandatory annuity payment.
The price reported is a weighted average price. The shares were sold in multiple transactions at prices ranging from $49.25 to $49.445, inclusive. The Reporting Person undertakes to provide to the staff of the Securities and Exchange Commission, the Issuer or a stockholder of the Issuer, upon request, full information regarding the number of shares sold at each separate price.
The price reported is a weighted average price. The shares were sold in multiple transactions at prices ranging from $48.72 to $49.29, inclusive. The Reporting Person undertakes to provide to the staff of the Securities and Exchange Commission, the Issuer or a stockholder of the Issuer, upon request, full information regarding the number of shares sold at each separate price.
The price reported is a weighted average price. The shares were sold in multiple transactions at prices ranging from $49.04 to $49.05, inclusive. The Reporting Person undertakes to provide to the staff of the Securities and Exchange Commission, the Issuer or a stockholder of the Issuer, upon request, full information regarding the number of shares sold at each separate price.
Granted under the Viacom Inc. 2006 Long-Term Management Incentive Plan for no consideration.
Current.