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Filing Details

Accession Number:: 0001333493-12-000048
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-08-08 18:33:37
Reporting Period:: 2012-08-06

Filing Date:: 2012-08-08
Accepted Time:: 2012-08-08 18:33:37
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1333493	Ehealth Inc.	EHTH	Insurance Agents, Brokers & Service (6411)	770470789

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1366004	L Gary Lauer	C/O Ehealth, Inc. 440 East Middlefield Road Mountain View CA 94043	Chr. Of The Board And Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2012-08-06	21,800	$2.00	190,784	No	4	M	Direct
Common Stock	Disposition	2012-08-06	10,900	$18.17	179,884	No	4	S	Direct
Common Stock	Disposition	2012-08-06	10,900	$18.17	168,984	No	4	S	Direct
Common Stock	Acquisiton	2012-08-07	5,400	$2.00	174,384	No	4	M	Direct
Common Stock	Disposition	2012-08-07	2,700	$17.72	171,684	No	4	S	Direct
Common Stock	Disposition	2012-08-07	2,700	$17.72	168,984	No	4	S	Direct
Common Stock	Acquisiton	2012-08-08	6,400	$2.00	175,384	No	4	M	Direct
Common Stock	Disposition	2012-08-08	3,200	$17.66	172,184	No	4	S	Direct
Common Stock	Disposition	2012-08-08	3,200	$17.67	168,984	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employe Stock Option (right to buy)	Disposition	2012-08-06	21,800	$0.00	21,800	$2.00
Common Stock	Employe Stock Option (right to buy)	Disposition	2012-08-07	5,400	$0.00	5,400	$2.00
Common Stock	Employe Stock Option (right to buy)	Disposition	2012-08-08	6,400	$0.00	6,400	$2.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
72,800	2013-05-21	No	4	M	Direct
72,800	2013-05-21	No	4	M	Direct
49,747	2013-05-21	No	4	M	Direct

Footnotes

This transaction was effected pursuant to a Rule 10b5-1 trading plan.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.97 to $18.30, inclusive. The reporting person undertakes to provide to eHealth, Inc., any security holder of eHealth, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3), (5) and (6) to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.96 to $18.29, inclusive.
The option shares become vested as to 25% of the shares one year after September 9, 2002 and 1/48th of the shares upon each month of continuous service thereafter.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.57 to $17.80, inclusive.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.39 to $17.78, inclusive.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.39 to $17.775, inclusive.
The option shares become vested as to 25% of the shares one year after January 8, 2000 and 1/48th of the shares upon each month of continuous service thereafter.