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Filing Details

Accession Number:: 0001179110-12-012580
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-08-08 18:23:07
Reporting Period:: 2012-08-06

Filing Date:: 2012-08-08
Accepted Time:: 2012-08-08 18:23:07
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1082907	Habib Kairouz	152 West 57Th Street, 23Rd Floor New York NY 10019		Yes	No	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2012-08-06	68,293	$12.78	3,263,673	No	4	S	Indirect	See Footnote
Common Stock	Disposition	2012-08-07	181,707	$12.81	3,081,966	No	4	S	Indirect	See Footnote
Common Stock	Disposition	2012-08-08	50,000	$12.84	3,031,966	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	7,067	Direct

Footnotes

Rho Ventures V, L.P. ("RV V") sold 62,781 shares and Rho Ventures V Affiliates, L.L.C. ("RV V Affiliates") sold 5,512 shares.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.54 to $12.87 per share. The reporting person undertakes to provide, upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Consists of 3,000,252 shares held by RV V and 263,421 shares held by RV V Affiliates
RV V sold 167,041 shares and RV V Affiliates sold 14,666 shares.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.59 to $12.90 per share. The reporting person undertakes to provide, upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Consists of 2,833,211 shares held by RV V and 248,755 shares held by RV V Affiliates.
RV V sold 45,964 shares and RV V Affiliates sold 4,036 shares.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.775 to $12.90 per share. The reportingperson undertakes to provide, upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at eachseparate price.
Consists of 2,787,247 shares held by RV V and 244,719 shares held by RV V Affiliates.
The reporting person is a managing member of Rho Capital Partners LLC ("RCP LLC"). RCP LLC is the managing member of RMV V, L.L.C., which is the general partner of RV V and the managing member of RV V Affiliates. The reporting person disclaims beneficial ownership of the securities reported herein except to the extent of his pecuniary interest therein.