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Filing Details

Accession Number:: 0001179110-12-012579
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-08-08 18:22:17
Reporting Period:: 2012-08-06

Filing Date:: 2012-08-08
Accepted Time:: 2012-08-08 18:22:17
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
943431	Joshua Ruch	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1120545	Mark Leschly	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325379	Rho Ventures V Affiliates, Llc	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325380	Rmv V, L.l.c.	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325383	Rho Ventures V, L.p.	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325385	Rho Capital Partners Llc	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2012-08-06	68,293	$12.78	3,263,673	No	4	S	Indirect	See Footnote
Common Stock	Disposition	2012-08-07	181,707	$12.81	3,081,966	No	4	S	Indirect	See Footnote
Common Stock	Disposition	2012-08-08	50,000	$12.84	3,031,966	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote

Footnotes

Rho Ventures V, L.P. ("RV V") sold 62,781 shares and Rho Ventures V Affiliates, L.L.C. ("RV V Affiliates") sold 5,512 shares.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.54 to $12.87 per share. The reporting persons undertake to provide, upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Consists of 3,000,252 shares held by RV V and 263,421 shares held by RV V Affiliates.
RV V sold 167,041 shares and RV V Affiliates sold 14,666 shares.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.59 to $12.90 per share. The reporting persons undertake to provide, upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Consists of 2,833,211 shares held by RV V and 248,755 shares held by RV V Affiliates.
RV V sold 45,964 shares and RV V Affiliates sold 4,036 shares.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.775 to $12.90 per share. The reporting persons undertake to provide, upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Consists of 2,787,247 shares held by RV V and 244,719 shares held by RV V Affiliates.
RMV V, L.L.C. ("RMV") is the general partner of RV V and the managing member of RV V Affiliates. Rho Capital Partners LLC ("RCP LLC") is the managing member of RMV. Each of RMV and RCP LLC disclaim beneficial ownership of the reportable securities and this report shall not be deemed an admission that RMV or RCP LLC is the beneficial owner of such securities, except to the extent of its pecuniary interest therein. Mark Leschly and Joshua Ruch are managing members of RCP LLC. Each of Mark Leschly and Joshua Ruch disclaim beneficial ownership of the reportable securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities, except to the extent of his pecuniary interest therein.