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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1001039	Walt Disney Co	DIS	Cable & Other Pay Television Services (4841)	954545390

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1211698	Brent Woodford	500 South Buena Vista Street Burbank CA 91521	Svp, Planning And Control	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Disney Common Stock	Acquisiton	2012-07-27	6,000	$20.81	29,278	No	4	M	Direct
Disney Common Stock	Disposition	2012-07-27	6,000	$50.25	23,278	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Disney Common Stock	Stock Option (Right to Buy)	Disposition	2012-07-27	6,000	$0.00	6,000	$20.81

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
16,000		2016-01-14	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Disney Common Stock	256	Indirect	By 401(k)
Disney Common Stock	100	Indirect	By Spouse in IRA

Footnotes

The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person. Shares were sold in three incremental transactions. Sale prices of individual transactions ranged from $50.00 to $50.50. Upon request, the reporting person will provide to the Securities and Exchange Commission, to the Issuer of the securities herein, or to a securities holder the complete sales data, including the number of shares sold at each separate price.
Shares held in The Walt Disney Stock Fund as of July 26, 2012. The Fund is one investment option in the 401(k) Plan and contains Company matching contributions.
Option was granted under the Company's Amended and Restated 2005 Stock Incentive Plan, in a transaction exempt under Rule 16b-3. The option vests as to its remaining 7,750 shares on January 14, 2013.