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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
95052	Elizabeth Arden Inc	RDEN	Perfumes, Cosmetics & Other Toilet Preparations (2844)	590914138

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1036232	W C Richard Mauran	Elizabeth Arden, Inc. 2400 Sw 145 Avenue, 2Nd Flr. Miramar FL 33027		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $.01 Par Value	Disposition	2012-07-03	34,058	$40.01	1,601,074	No	4	S	Direct
Common Stock, $.01 Par Value	Disposition	2012-07-05	11,913	$40.00	1,589,161	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Footnotes

Shares sold pursuant to a 10b5-1 Trading Plan adopted by the Reporting Person on December 7, 2011.
Reflects the weighted average price of 34,058 shares of common stock of the Issuer sold in multiple transactions on July 3, 2012 with the sale price ranging from $40.00 to $40.05 per share. The Reporting Person undertakes to provide upon request by the Staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted average price of 11,913 shares of common stock of the Issuer sold in multiple transactions on July 5, 2012 with the sale price ranging from $40.00 to $40.05 per share. The Reporting Person undertakes to provide upon request by the Staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.