Home > Insider Trading > Filing (0001359804-10-000082)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1018724	Amazon Com Inc	AMZN	Retail-Catalog & Mail-Order Houses (5961)	911646860

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1184755	Diego Piacentini	P.o. Box 81226 Seattle WA 98108-1226	Senior Vice President	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock, Par Value $.01 Per Share	Acquisiton	2010-11-15	14,767	$0.00	124,413	No	4	M	Direct
Common Stock, Par Value $.01 Per Share	Disposition	2010-11-15	600	$163.47	123,813	No	4	S	Direct
Common Stock, Par Value $.01 Per Share	Disposition	2010-11-15	1,900	$162.44	121,913	No	4	S	Direct
Common Stock, Par Value $.01 Per Share	Disposition	2010-11-15	6,100	$161.31	115,813	No	4	S	Direct
Common Stock, Par Value $.01 Per Share	Disposition	2010-11-15	6,167	$160.58	109,646	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock, Par Value $.01 Per Share	Restricted Stock Unit Award	Disposition	2010-11-15	14,767	$0.00	14,767	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
14,767	2008-05-15	2011-02-15	No	4	M	Direct

Footnotes

This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
Represents the weighted average sale price. The highest price at which shares were sold was $164.00 and the lowest price at which shares were sold was $163.09.
Represents the weighted average sale price. The highest price at which shares were sold was $163.00 and the lowest price at which shares were sold was $162.01.
Represents the weighted average sale price. The highest price at which shares were sold was $162.00 and the lowest price at which shares were sold was $161.02.
Represents the weighted average sale price. The highest price at which shares were sold was $161.00 and the lowest price at which shares were sold was $160.14.
Converts into Common Stock on a one-for-one basis.
This award vests based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 7.59% on May 15, 2008 and an additional 7.59% upon completion of each 3-month period thereafter through February 15, 2009; 9.02% on May 15, 2009 and an additional 9.02% upon completion of each 3-month period thereafter through February 15, 2010; 8.39% on May 15, 2010 and an additional 8.39% upon completion of each 3-month period thereafter through February 15, 2011.