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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
783325	Wisconsin Energy Corp	WEC	Electric & Other Services Combined (4931)	391391525

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1207469	P Stephen Dickson	231 West Michigan Street Milwaukee, WI 53203	Vice President And Controller	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2010-10-25	100	$59.58	25,340	No	4	S	Direct
Common Stock	Disposition	2010-10-25	900	$59.60	24,440	No	4	S	Direct
Common Stock	Disposition	2010-10-25	200	$59.64	24,240	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	7,267	Indirect	ERSP

Footnotes

This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 26, 2010.
Includes shares acquired pursuant to a dividend reinvestment feature of Wisconsin Energy Corporation's Stock Plus Investment Plan in transactions exempt from Section 16 pursuant to Rule 16a-11.
Includes shares acquired under Wisconsin Energy Corporation's Employee Retirement Savings Plan (ERSP) in transactions exempt from Section 16(b) pursuant to Rule 16b-3(c) and exempt from reporting pursuant to Rule 16a-3(f)(1)(i)(B). The number of shares in the ERSP attributable to any one participant varies with the price of the Common Stock. The information in this report is based on a plan statement dated as of September 30, 2010.