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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
95052	Elizabeth Arden Inc	RDEN	Perfumes, Cosmetics & Other Toilet Preparations (2844)	590914138

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1128781	Paul West	C/O Elizabeth Arden, Inc. 2400 Sw 145 Avenue, 2Nd Floor Miramar FL 33027		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock, $.01 Par Value	Acquisiton	2010-09-24	20,000	$13.31	131,146	No	4	M	Direct
Common Stock, $.01 Par Value	Disposition	2010-09-24	20,000	$18.84	111,146	No	4	S	Direct
Common Stock, $.01 Par Value	Acquisiton	2010-09-27	25,000	$13.31	136,146	No	4	M	Direct
Common Stock, $.01 Par Value	Disposition	2010-09-27	25,000	$19.50	111,146	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Disposition	2010-09-24	20,000	$0.00	20,000	$13.31
Common Stock	Stock Option (Right to Buy)	Disposition	2010-09-27	25,000	$0.00	25,000	$13.31

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
32,489	2002-01-31	2011-01-31	No	4	M	Direct
7,489	2002-01-31	2011-01-31	No	4	M	Direct

Footnotes

Cashless exercise of an expiring stock option pursuant to a 10b5-1 trading plan adopted by the reporting person on December 8, 2009.
Reflects the weighted average price of 20,000 shares of common stock of the Issuer sold by the Reporting Person in multiple transactions on September 24, 2010, with the sale prices ranging from $18.32 to $19.20 per share. The Reporting Person undertakes to provide upon request by the Staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted average price of 25,000 shares of common stock of the Issuer sold by the Reporting Person in multiple transactions on September 27, 2010, with the sale prices ranging from $19.30 to $19.75 per share. The Reporting Person undertakes to provide upon request by the Staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.