Filing Details

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

o

Rule 13d-1(b)

o

Rule 13d-1(c)

x

Rule 13d-1(d)

CUSIP No. 71639T106

13G

1.

Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Highland Consumer GP GP LLC

2.

Check the Appropriate Box if a Member of a Group

(a)

o

(b)

x

3.

SEC Use Only

4.

Citizenship or Place of Organization
Delaware

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With

5.

Sole Voting Power
0

6.

Shared Voting Power
1,777,626(1)

7.

Sole Dispositive Power
0

8.

Shared Dispositive Power
1,777,626(1)

9.

Aggregate Amount Beneficially Owned by Each Reporting Person
1,777,626

10.

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares   o

11.

Percent of Class Represented by Amount in Row (9)
8.3%(2)

12.

Type of Reporting Person
OO

CUSIP No. 71639T106

13G

1.

Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Highland Consumer GP Limited Partnership

2.

Check the Appropriate Box if a Member of a Group

(a)

o

(b)

x

3.

SEC Use Only

4.

Citizenship or Place of Organization
Delaware

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With

5.

Sole Voting Power
0

6.

Shared Voting Power
1,777,626(3)

7.

Sole Dispositive Power
0

8.

Shared Dispositive Power
1,777,626(3)

9.

Aggregate Amount Beneficially Owned by Each Reporting Person
1,777,626

10.

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares   o

11.

Percent of Class Represented by Amount in Row (9)
8.3%(4)

12.

Type of Reporting Person
PN

CUSIP No. 71639T106

13G

1.

Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Highland Consumer Fund I LP

2.

Check the Appropriate Box if a Member of a Group

(a)

o

(b)

x

3.

SEC Use Only

4.

Citizenship or Place of Organization
Delaware

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With

5.

Sole Voting Power
0

6.

Shared Voting Power
1,427,337(5)

7.

Sole Dispositive Power
0

8.

Shared Dispositive Power
1,427,337(5)

9.

Aggregate Amount Beneficially Owned by Each Reporting Person
1,427,337

10.

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares   o

11.

Percent of Class Represented by Amount in Row (9)
6.6%(6)

12.

Type of Reporting Person
PN

CUSIP No. 71639T106

13G

1.

Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Highland Consumer Fund I-B LP

2.

Check the Appropriate Box if a Member of a Group

(a)

o

(b)

x

3.

SEC Use Only

4.

Citizenship or Place of Organization
Delaware

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With

5.

Sole Voting Power
0

6.

Shared Voting Power
304,459

7.

Sole Dispositive Power
0

8.

Shared Dispositive Power
304,459

9.

Aggregate Amount Beneficially Owned by Each Reporting Person
304,459

10.

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares   o

11.

Percent of Class Represented by Amount in Row (9)
1.4%(7)

12.

Type of Reporting Person
PN

CUSIP No. 71639T106

13G

1.

Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Highland Consumer Entrepreneurs Fund I LP

2.

Check the Appropriate Box if a Member of a Group

(a)

o

(b)

x

3.

SEC Use Only

4.

Citizenship or Place of Organization
Delaware

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With

5.

Sole Voting Power
0

6.

Shared Voting Power
45,830(8)

7.

Sole Dispositive Power
0

8.

Shared Dispositive Power
45,830(8)

9.

Aggregate Amount Beneficially Owned by Each Reporting Person
45,830

10.

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares   o

11.

Percent of Class Represented by Amount in Row (9)
0.2%(9)

12.

Type of Reporting Person
PN

CUSIP No. 71639T106

13G

Item 1(a)

Name of Issuer
PetIQ, Inc.

Item 1(b)

Address of Issuers Principal Executive Offices
500 E. Shore Drive, Suite 120
Eagle, ID 83616

Item 2(a)

Name of Person Filing
This statement is being filed by the following persons with respect to the shares (the Shares) of Class A Common Stock (Common Stock) of the Issuer directly owned by Highland Consumer Fund I Limited Partnership (Highland Consumer I), Highland Consumer Fund 1-B Limited Partnership (Highland Consumer IB) and Highland Consumer Entrepreneurs Fund I, Limited Partnership (Highland Consumer Entrepreneurs, and together with Highland Consumer I and Highland Consumer IB, the Highland Consumer Entities). As of December 31, 2017:

(a) Highland Consumer GP Limited Partnership (HC LP), is the general partner of the Highland Consumer Entities;

(b) Highland Consumer GP GP LLC (HC LLC), is the general partner of HC LP;

(c) Highland Consumer I directly owns 1,427,337 Shares of Class B Common Stock(10);

(d) Highland Consumer IB directly owns 304,459 shares of Class A Common Stock; and

(e) Highland Consumer Entrepreneurs directly owns 45,830 shares of Class B Common Stock.

HC LLC, HC LP, Highland Consumer I, Highland Consumer IB and Highland Consumer Entrepreneurs are sometimes individually referred to herein as a Reporting Person and collectively as the Reporting Persons.

Item 2(b)

Address of Principal Business Office
The address of each of the reporting persons is:
c/o Porchlight Equity Management, LLC
20 William Street, Suite 115
Wellesley, Massachusetts 02481

Item 2(c)

Citizenship

Highland Consumer I

Delaware

Highland Consumer IB

Delaware

Highland Consumer Entrepreneurs

Delaware

HC LP

Delaware

HC LLC

Delaware

Item 2(d)

Title of Class of Securities
Class A Common Stock, $0.001 par value per share.  The Class B Common Stock, $0.001 par value per share, is convertible on a one-for-one basis into shares of Class A Common Stock.

Item 2(e)

CUSIP Number
71639T106

CUSIP No. 71639T106

13G

Item 3

If this statement is filed pursuant to §§240.13d-1(b), or 240.13d-2(b) or (c), check whether the person filing is a:

Not applicable.

Item 4

Ownership

Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

For HC LLC:

(a)

Amount beneficially owned:   

1,777,626 shares of Common Stock

(b)

Percent of class:   

8.3%

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote:   

0

(ii)

Shared power to vote or to direct the vote:    

1,777,626

(iii)

Sole power to dispose or to direct the disposition of:   

0

(iv)

Shared power to dispose or to direct the disposition of:   

1,777,626

For HC LP:

(a)

Amount beneficially owned:   

1,777,626 shares of Common Stock

(b)

Percent of class:   

8.3%

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote:   

0

(ii)

Shared power to vote or to direct the vote:    

1,777,626

(iii)

Sole power to dispose or to direct the disposition of:   

0

(iv)

Shared power to dispose or to direct the disposition of:   

1,777,626

CUSIP No. 71639T106

13G

For Highland Consumer I:

(a)

Amount beneficially owned:   

1,427,337 shares of Common Stock

(b)

Percent of class:   

6.6%

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote:   

0

(ii)

Shared power to vote or to direct the vote:    

1,427,337

(iii)

Sole power to dispose or to direct the disposition of:   

0

(iv)

Shared power to dispose or to direct the disposition of:   

1,427,337

For Highland Consumer IB:

(a)

Amount beneficially owned:   

304,459 shares of Common Stock

(b)

Percent of class:   

1.4%

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote:   

0

(ii)

Shared power to vote or to direct the vote:    

304,459

(iii)

Sole power to dispose or to direct the disposition of:   

0

(iv)

Shared power to dispose or to direct the disposition of:   

304,459

CUSIP No. 71639T106

13G

For Highland Consumer Entrepreneurs:

(a)

Amount beneficially owned:   

45,830 shares of Common Stock

(b)

Percent of class:   

0.2%

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote:   

0

(ii)

Shared power to vote or to direct the vote:    

45,830

(iii)

Sole power to dispose or to direct the disposition of:   

0

(iv)

Shared power to dispose or to direct the disposition of:   

45,830

Item 5

Ownership of Five Percent or Less of a Class

Not applicable.

Item 6

Ownership of More than Five Percent on Behalf of Another Person

Not applicable.

Item 7

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company

Not applicable.

Item 8

Identification and Classification of Members of the Group

Not applicable.

Item 9

Notice of Dissolution of Group

Not applicable.

CUSIP No. 71639T106

13G

Highland Consumer Fund I Limited Partnership

By:

Highland Consumer GP Limited Partnership, its General Partner

By:

Highland Consumer GP GP LLC, its General Partner

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner

Highland Consumer Fund 1-B Limited Partnership

By:

Highland Consumer GP Limited Partnership, its General Partner

By:

Highland Consumer GP GP LLC, its General Partner

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner

Highland Consumer Entrepreneurs Fund I, Limited Partnership

By:

Highland Consumer GP Limited Partnership, its General Partner

By:

Highland Consumer GP GP LLC, its General Partner

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner

CUSIP No. 71639T106

13G

Highland Consumer GP Limited Partnership

By:

Highland Consumer GP GP LLC, its General Partner

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner

Highland Consumer GP GP LLC

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner

CUSIP No. 71639T106

13G

Highland Consumer Fund I Limited Partnership

By:

Highland Consumer GP Limited Partnership, its General Partner

By:

Highland Consumer GP GP LLC, its General Partner

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner

Highland Consumer Fund 1-B Limited Partnership

By:

Highland Consumer GP Limited Partnership, its General Partner

By:

Highland Consumer GP GP LLC, its General Partner

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner

Highland Consumer Entrepreneurs Fund I, Limited Partnership

By:

Highland Consumer GP Limited Partnership, its General Partner

By:

Highland Consumer GP GP LLC, its General Partner

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner

CUSIP No. 71639T106

13G

Highland Consumer GP Limited Partnership

By:

Highland Consumer GP GP LLC, its General Partner

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner

Highland Consumer GP GP LLC

By:

/s/ Peter Cornetta

Peter Cornetta

Managing General Partner