Filing Details

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. ________)* VITAMIN SHOPPE INC (Name of Issuer) Common Stock (Title of Class of Securities) 92849E101 (CUSIP Number) November 20, 2017 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: Rule 13d-1(b) *The remainder of this cover page shall be filled out for a reporting person initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be filed for the purpose of Section 18 of the Securities Exchange Act of 1934 (Act) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). 1. Names of Reporting Persons. SHAH CAPITAL MANAGEMENT, INC. (SCM) 2. Check the Appropriate Box if a Member of a Group (a) (b) 3. SEC Use Only 4. Citizenship or Place of Organization State of North Carolina Number of Shares Beneficially Owned by Each Reporting Person With: 5. Sole Voting Power 0 6. Shared Voting Power 3,085,500 7. Sole Dispositive Power 0 8. Shared Dispositive Power 3,085,000 9. Aggregate Amount Beneficially Owned by Each Reporting Person 3,085,000 10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares 11. Percent of Class Represented by Amount in Row (9) 13.32% 12. Type of Reporting Person IA 1. Names of Reporting Persons. SHAH CAPITAL OPPORTUNITY FUND LP 2. Check the Appropriate Box if a Member of a Group (a) (b) 3. SEC Use Only 4. Citizenship or Place of Organization State of Delaware Number of Shares Beneficially Owned by Each Reporting Person With: 5. Sole Voting Power 0 6. Shared Voting Power 2,914,500 7. Sole Dispositive Power 0 8. Shared Dispositive Power 2,914,500 9. Aggregate Amount Beneficially Owned by Each Reporting Person 2,914,500 10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares 11. Percent of Class Represented by Amount in Row (9) 12.59% 12. Type of Reporting Person PN 1. Names of Reporting Persons. HIMANSHU H. SHAH 2. Check the Appropriate Box if a Member of a Group (a) (b) 3. SEC Use Only 4. Citizenship or Place of Organization UNITED STATES Number of Shares Beneficially Owned by Each Reporting Person With: 5. Sole Voting Power 29,000 6. Shared Voting Power 3,114,500 7. Sole Dispositive Power 29,000 8. Shared Dispositive Power 3,114,500 9. Aggregate Amount Beneficially Owned by Each Reporting Person 3,114,500 10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares 11. Percent of Class Represented by Amount in Row (9) 13.45% 12. Type of Reporting Person IN ITEM 1. (a) Name of Issuer: VITAMIN SHOPPE INC. (b) Address of Issuer's Principal Executive Offices: THE VITAMIN SHOPPE 300 HARMON MEADOW BLVD. SECAUCUS, NJ 07094 ITEM 2. (a) Name of Person Filing: SHAH CAPITAL MANAGEMENT SHAH CAPITAL OPPORTUNITY FUND LP HIMANSHU H. SHAH (b) Address of Principal Business Office, or if None, Residence: For all persons filing: 8601 Six Forks Road, Ste. 630 Raleigh, NC 27615 (c) Citizenship: Shah Capital Management is a North Carolina registered corporation Shah Capital Opportunity Fund LP is a Delaware Limited Partnership Himanshu H. Shah is a United States citizen (d) Title of Class of Securities: Common Stock (e) CUSIP Number: 92849E101 ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO SS.240.13d-1(b) OR 240.13d-2(b) OR (c), CHECK WHETHER THE PERSON FILING IS A: (e) An investment adviser in accordance with ss.240.13d-1(b)(1)(ii)(E) ITEM 4. OWNERSHIP. Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1. (a) Amount beneficially owned: (b) Percent of class: (c) Number of shares as to which such person has: (i) Sole power to vote or to direct the vote (ii) Shared power to vote or to direct the vote (iii) Sole power to dispose or to direct the disposition of (iv) Shared power to dispose or to direct the disposition of SCM Shah Capital Opportunity Himanshu Fund LP (a) 3,085,500 2,914,500 3,114,500 (b) 13.32% 12.59% 13.45% (i) NA NA 29,000 (ii) 3,085,500 2,914,500 3,114,500 (iii) NA NA 29,000 (iv) 3,085,500 2,914,500 3,114,500 ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS. If this statement is filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following: ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON. Not applicable ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY. Not applicable ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP. Not applicable ITEM 9. NOTICE OF DISSOLUTION OF GROUP. Not applicable ITEM 10. CERTIFICATIONS. By signing below I certify that, to the best of my knowledge and belief the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having such purpose or effect SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. November 20, 2017 Signature: Himanshu H. Shah/Sd Name/Title: Himanshu H. Shah, President & CIO