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NAMES OF REPORTING PERSONS

Harraden Circle Investments, LLC

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a) ☐ (b) ☐

SEC USE ONLY

CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware

Accession Number:: 0001193125-24-147637
Form Type:: 13G Filing
Publication Date:: 2024-05-27 20:00:00

Filed By:: Harraden Circle Investments, Llc
Company:: Powerup Acquisition Corp.
Filing Date:: 2024-05-28
SEC Url:: 13G Filing

Ownership Summary

Please notice the below summary table is generated without human intervention and may contain errors. Please refer to the complete filing displayed below for exact figures.

Name	Shared Voting Power	Shared Dispositive Power	Aggregate Amount Owned Power	Percent of Class
Harraden Circle Investments	467,262	467,262	467,262	5.20%
Harraden Circle Investors GP	450,000	450,000	450,000	5.0%
Harraden Circle Investors GP	450,000	450,000	450,000	5.0%
Harraden Circle Investors	225,000	225,000	225,000	2.5%
Harraden Circle Special Opportunities	225,000	225,000	225,000	2.5%
Frederick V. Fortmiller, Jr	467,262	467,262	467,262	5.20%

Filing

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934

(Amendment No. )*

PowerUp Acquisition Corp

G7207P103

(CUSIP Number)

May 22, 2024

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

☐

Rule 13d-1(b)

☒

Rule 13d-1(c)

☐

Rule 13d-1(d)

*	The remainder of this cover page shall be filled out for a reporting persons initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be filed for the purpose of Section 18 of the Securities Exchange Act of 1934 (Act) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

Continued on following pages

Page 1 of 11 Pages

Exhibit Index: 11 Page


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CUSIP No. G7207P103				Page 3 of 11 Pages


CUSIP No. G7207P103				Page 4 of 11 Pages


CUSIP No. G7207P103				Page 5 of 11 Pages


CUSIP No. G7207P103				Page 6 of 11 Pages


CUSIP No. G7207P103				Page 7 of 11 Pages


CUSIP No. G7207P103				Page 8 of 11 Pages

Item 1(a).

Name of Issuer

PowerUp Acquisition Corp. (the issuer)

Item 1(b).

Address of Issuers Principal Executive Offices

188 Grand Street, Unit 195, New York, NY

Item 2(a).

Names of Persons Filing

This Statement is filed on behalf of the following persons (collectively, the Reporting Persons):

Harraden Circle Investors, LP (Harraden Fund),

ii)

Harraden Circle Special Opportunities, LP (Harraden Special Op Fund)

iii)

Harraden Circle Investors GP, LP (Harraden GP);

iv)

Harraden Circle Investors GP, LLC (Harraden LLC);

Harraden Circle Investments, LLC (Harraden Adviser); and

vi)

Frederick V. Fortmiller, Jr. (Mr. Fortmiller);

This Statement relates to Shares (as defined herein) directly beneficially owned by Harraden Fund and Harraden Special Op Fund, Harraden GP is the general partner to Harraden Fund and Harraden Special Op Fund, and Harraden LLC is the general partner of Harraden GP. Harraden Adviser serves as investment manager to Harraden Fund, Harraden Special Op Fund and other high net worth individuals. Mr. Fortmiller is the managing member of each of Harraden LLC and Harraden Adviser. In such capacities, each of Harraden GP, Harraden LLC, Harraden Adviser and Mr. Fortmiller may be deemed to indirectly beneficially own the Shares reported herein directly beneficially owned by Harraden Fund and Harraden Special Op Fund.

Item 2(b).

Address of Principal Business Office or, if None, Residence

The address of the principal business office of each Reporting Person is 299 Park Avenue, 21st Floor, New York, NY 10171.

Item 2(c).

Citizenship

Each of Harraden Fund, Harraden Special Op Fund and Harraden GP is a Delaware limited partnership. Each of Harraden LLC and Harraden Adviser is a Delaware limited liability company. Mr. Fortmiller is a citizen of the United States of America.

Item 2(d). Title of Class of Securities

Class A Common Stock, par value $0.0001 per share (Shares)

Item 2(e).

CUSIP No. G7207P103

Item 3.

If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a: This Item 3 is not applicable.


CUSIP No. G7207P103				Page 9 of 11 Pages

Item 4.

Ownership

Item 4(a)

Amount Beneficially Owned

As of May 22, 2024, each of the Reporting Persons may be deemed the beneficial owner of 467,262 Shares underlying Units held directly by Harraden Fund, Harraden Special Op Fund and Harraden Adviser.

Item 4(b)

Percent of Class Fund and Harraden Adviser.

As of May 22, 2024, each of the Reporting Persons may be deemed the beneficial owner of approximately 5.20% of Shares outstanding. This percentage is based on a total of 8,991,229 Shares outstanding, based on information in the Form 10-K filed by the Company on March 11, 2024.

Item 4(c)

Number of shares as to which such person has:


(i) Sole power to vote or direct the vote:			0
(ii) Shared power to vote or direct the vote:			467,262
(iii) Sole power to dispose or direct the disposition of:			0
(iv) Shared power to dispose or direct the disposition of:			467,262

Item 5.

Ownership of Five Percent or Less of a Class

This Item 5 is not applicable.

Item 6.

Ownership of More than Five Percent on Behalf of Another Person

This Item 6 is not applicable.

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person

See disclosure in Item 2 hereof.

Item 8.

Identification and Classification of Members of the Group

This Item 8 is not applicable.

Item 9.

Notice of Dissolution of Group

This Item 9 is not applicable.

Item 10.

Certification

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.


CUSIP No. G7207P103				Page 10 of 11 Pages

SIGNATURE

After reasonable inquiry and to the best of its knowledge and belief, each of the undersigned certifies that the information set forth in this statement is true, complete and correct.

Date: May 28, 2024


HARRADEN CIRCLE INVESTORS, LP
HARRADEN CIRCLE SPECIAL OPPORTUNITIES, LP

By:		HARRADEN CIRCLE INVESTORS GP, LP, its
		general partner

By:		HARRADEN CIRCLE INVESTORS GP, LLC, its
		general partner

By:		/s/ Frederick V. Fortmiller, Jr.
Title:		Managing Member

HARRADEN CIRCLE INVESTORS GP, LP

By:		HARRADEN CIRCLE INVESTORS GP, LLC, its
		general partner

By:		/s/ Frederick V. Fortmiller, Jr.
Title:		Managing Member

HARRADEN CIRCLE INVESTORS GP, LLC

By:		/s/ Frederick V. Fortmiller, Jr.
		Managing Member

HARRADEN CIRCLE INVESTMENTS, LLC

By:		/s/ Frederick V. Fortmiller, Jr.
		Managing Member

FREDERICK V. FORTMILLER, JR.

/s/ Frederick V. Fortmiller, Jr.


CUSIP No. G7207P103				Page 11 of 11 Pages

Exhibit INDEX


Joint Filing Agreement		11