Filing Details

Accession Number:
0001104659-22-022718
Form Type:
13G Filing
Publication Date:
2022-02-13 19:00:00
Filed By:
Institutional Venture Partners Xiii, L.p.
Company:
Honest Company Inc.
Filing Date:
2022-02-14
SEC Url:
13G Filing
Ownership Summary

Please notice the below summary table is generated without human intervention and may contain errors. Please refer to the complete filing displayed below for exact figures.

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
Institutional Venture Partners XIII 0 10,397,924 0 10,397,924 10,397,924 11.4%
Institutional Venture Management XIII 0 10,397,924 0 10,397,924 10,397,924 11.4%
Todd C. Chaffee 0 10,397,924 0 10,397,924 10,397,924 11.4%
Norman A. Fogelsong 0 10,397,924 0 10,397,924 10,397,924 11.4%
Stephen J. Harrick 0 10,397,924 0 10,397,924 10,397,924 11.4%
J. Sanford Miller 0 10,397,924 0 10,397,924 10,397,924 11.4%
Dennis B. Phelps 0 10,397,924 0 10,397,924 10,397,924 11.4%
Filing
Filing

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

SCHEDULE 13G
(Rule 13d-102)

 

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1 (b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2

(Amendment No. ______)

 

The Honest Company, Inc.

(Name of Issuer)

 

Common Stock, $0.0001 par value per share

(Title of Class of Securities)

 

438333 10 6

(CUSIP Number)

 

December 31, 2021

(Date of Event Which Requires Filing of This Statement)

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

 

¨Rule 13d-1(b)
¨Rule 13d-1(c)
xRule 13d-1(d)

 

*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

 

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 

 

 

CUSIP NO.  438333 10 6 13 G  

 

1

NAMES OF REPORTING PERSONS.

 

Institutional Venture Partners XIII, L.P.

2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a) ¨ (b) x (1)

3

SEC USE ONLY

 

4

CITIZENSHIP OR PLACE OF ORGANIZATION

 

Delaware

NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
5

SOLE VOTING POWER

 

0 shares

  6

SHARED VOTING POWER

 

10,397,924 shares (2)

  7

SOLE DISPOSITIVE POWER

 

0 shares

  8

SHARED DISPOSITIVE POWER

 

10,397,924 shares (2)

9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

10,397,924 shares (2)

10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

11.4% (3)

12

TYPE OF REPORTING PERSON*

 

PN

(1)This Schedule 13G is filed by Institutional Venture Partners XIII, L.P. (“IVP XIII”), Institutional Venture Management XIII, LLC (“IVM XIII”), Todd C. Chaffee (“Chaffee”), Norman A. Fogelsong (“Fogelsong”), Stephen J. Harrick (“Harrick”), J. Sanford Miller (“Miller”), and Dennis B. Phelps (“Phelps” and, collectively, with IVP XIII, IVM XIII, Chaffee, Fogelsong, Harrick and Miller, the “Reporting Persons”). The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)The shares are held by IVP XIII. IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. IVM XIII owns no securities of the Issuer directly. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII, and may be deemed to own beneficially the shares held by IVP XIII. The Managing Directors own no securities of the Issuer directly.
(3)The percentage is based on 91,028,488 shares of Common Stock reported to be outstanding as of November 8, 2021 in the Issuer’s Form 10-Q for the quarterly period ended September 30, 2021 as filed with the Securities and Exchange Commission on November 10, 2021.

 

2

 

 

CUSIP NO.  438333 10 6 13 G  

 

1

NAMES OF REPORTING PERSONS

 

Institutional Venture Management XIII, LLC

2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a) ¨ (b) x (1)

3

SEC USE ONLY

 

4

CITIZENSHIP OR PLACE OF ORGANIZATION

 

Delaware

NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
5

SOLE VOTING POWER

 

0 shares

  6

SHARED VOTING POWER

 

10,397,924 shares (2)

  7

SOLE DISPOSITIVE POWER

 

0 shares

  8

SHARED DISPOSITIVE POWER

 

10,397,924 shares (2)

9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

10,397,924 shares (2)

10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

11.4% (3)

12

TYPE OF REPORTING PERSON*

 

OO

(1)This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)The shares are held by IVP XIII. IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. IVM XIII owns no securities of the Issuer directly. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII, and may be deemed to own beneficially the shares held by IVP XIII. The Managing Directors own no securities of the Issuer directly.
(3)The percentage is based on 91,028,488 shares of Common Stock reported to be outstanding as of November 8, 2021 in the Issuer’s Form 10-Q for the quarterly period ended September 30, 2021 as filed with the Securities and Exchange Commission on November 10, 2021.

 

3

 

 

CUSIP NO.  438333 10 6 13 G  

 

1

NAMES OF REPORTING PERSONS

 

Todd C. Chaffee

2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a) ¨ (b) x (1)

3

SEC USE ONLY

 

4

CITIZENSHIP OR PLACE OF ORGANIZATION

 

United States of America

NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
5

SOLE VOTING POWER

 

0 shares

  6

SHARED VOTING POWER

 

10,397,924 shares (2)

  7

SOLE DISPOSITIVE POWER

 

0 shares

  8

SHARED DISPOSITIVE POWER

 

10,397,924 shares (2)

9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

10,397,924 shares (2)

10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

11.4% (3)

12

TYPE OF REPORTING PERSON*

 

IN

(1)This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)The shares are held by IVP XIII. IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. IVM XIII owns no securities of the Issuer directly. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII, and may be deemed to own beneficially the shares held by IVP XIII. The Managing Directors own no securities of the Issuer directly.
(3)The percentage is based on 91,028,488 shares of Common Stock reported to be outstanding as of November 8, 2021 in the Issuer’s Form 10-Q for the quarterly period ended September 30, 2021 as filed with the Securities and Exchange Commission on November 10, 2021.

 

4

 

 

CUSIP NO.  438333 10 6 13 G  

 

1

NAMES OF REPORTING PERSONS

 

Norman A. Fogelsong

2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a) ¨ (b) x (1)

3

SEC USE ONLY

 

4

CITIZENSHIP OR PLACE OF ORGANIZATION

 

United States of America

NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
5

SOLE VOTING POWER

 

0 shares

  6

SHARED VOTING POWER

 

10,397,924 shares (2)

  7

SOLE DISPOSITIVE POWER

 

0 shares

  8

SHARED DISPOSITIVE POWER

 

10,397,924 shares (2)

9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

10,397,924 shares (2)

10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

11.4% (3)

12

TYPE OF REPORTING PERSON*

 

IN

(1)This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)The shares are held by IVP XIII. IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. IVM XIII owns no securities of the Issuer directly. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII, and may be deemed to own beneficially the shares held by IVP XIII. The Managing Directors own no securities of the Issuer directly.
(3)The percentage is based on 91,028,488 shares of Common Stock reported to be outstanding as of November 8, 2021 in the Issuer’s Form 10-Q for the quarterly period ended September 30, 2021 as filed with the Securities and Exchange Commission on November 10, 2021.

 

5

 

 

CUSIP NO.  438333 10 6 13 G  

 

1

NAMES OF REPORTING PERSONS

 

Stephen J. Harrick

2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a) ¨ (b) x (1)

3

SEC USE ONLY

 

4

CITIZENSHIP OR PLACE OF ORGANIZATION

 

United States of America

NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
5

SOLE VOTING POWER

 

0 shares

  6

SHARED VOTING POWER

 

10,397,924 shares (2)

  7

SOLE DISPOSITIVE POWER

 

0 shares

  8

SHARED DISPOSITIVE POWER

 

10,397,924 shares (2)

9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

10,397,924 shares (2)

10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

11.4% (3)

12

TYPE OF REPORTING PERSON*

 

IN

(1)This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)The shares are held by IVP XIII. IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. IVM XIII owns no securities of the Issuer directly. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII, and may be deemed to own beneficially the shares held by IVP XIII. The Managing Directors own no securities of the Issuer directly.
(3)The percentage is based on 91,028,488 shares of Common Stock reported to be outstanding as of November 8, 2021 in the Issuer’s Form 10-Q for the quarterly period ended September 30, 2021 as filed with the Securities and Exchange Commission on November 10, 2021.

 

6

 

 

CUSIP NO.  438333 10 6 13 G  

 

1

NAMES OF REPORTING PERSONS

 

J. Sanford Miller

2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a) ¨ (b) x (1)

3

SEC USE ONLY

 

4

CITIZENSHIP OR PLACE OF ORGANIZATION

 

United States of America

NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
5

SOLE VOTING POWER

 

0 shares

  6

SHARED VOTING POWER

 

10,397,924 shares (2)

  7

SOLE DISPOSITIVE POWER

 

0 shares

  8

SHARED DISPOSITIVE POWER

 

10,397,924 shares (2)

9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

10,397,924 shares (2)

10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

11.4% (3)

12

TYPE OF REPORTING PERSON*

 

IN

(1)This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)The shares are held by IVP XIII. IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. IVM XIII owns no securities of the Issuer directly. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII, and may be deemed to own beneficially the shares held by IVP XIII. The Managing Directors own no securities of the Issuer directly.
(3)The percentage is based on 91,028,488 shares of Common Stock reported to be outstanding as of November 8, 2021 in the Issuer’s Form 10-Q for the quarterly period ended September 30, 2021 as filed with the Securities and Exchange Commission on November 10, 2021.

 

7

 

 

CUSIP NO.  438333 10 6 13 G  

 

1

NAMES OF REPORTING PERSONS

 

Dennis B. Phelps

2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a) ¨ (b) x (1)

3

SEC USE ONLY

 

4

CITIZENSHIP OR PLACE OF ORGANIZATION

 

United States of America

NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
5

SOLE VOTING POWER

 

0 shares

  6

SHARED VOTING POWER

 

10,397,924 shares (2)

  7

SOLE DISPOSITIVE POWER

 

0 shares

  8

SHARED DISPOSITIVE POWER

 

10,397,924 shares (2)

9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

10,397,924 shares (2)

10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

11.4% (3)

12

TYPE OF REPORTING PERSON*

 

IN

(1)This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)The shares are held by IVP XIII. IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. IVM XIII owns no securities of the Issuer directly. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII, and may be deemed to own beneficially the shares held by IVP XIII. The Managing Directors own no securities of the Issuer directly.
(3)The percentage is based on 91,028,488 shares of Common Stock reported to be outstanding as of November 8, 2021 in the Issuer’s Form 10-Q for the quarterly period ended September 30, 2021 as filed with the Securities and Exchange Commission on November 10, 2021.

 

8

 

 

Introductory Note: This statement on Schedule 13G is filed by the Reporting Persons with the Commission in respect of shares of Common Stock, $0.0001 par value per share (“Common Stock”), of The Honest Company, Inc., a Delaware corporation (the “Issuer”).

 

Item 1

 

(a)Name of Issuer: The Honest Company, Inc.

 

(b)Address of Issuer’s Principal Executive Offices:

 

12130 Millennium Drive, #500
Los Angeles, CA 90094

 

Item 2

 

(a)Name of Reporting Persons Filing:

 

1.Institutional Venture Partners XIII, L.P. (“IVP XIII”)
2.Institutional Venture Management XIII, LLC (“IVM XIII”)
3.Todd C. Chaffee (“Chaffee”)
4.Norman A. Fogelsong (“Fogelsong”)
5.Stephen J. Harrick (“Harrick”)
6.J. Sanford Miller (“Miller”)
7.Dennis B. Phelps (“Phelps”)

 

(b)Address of Principal Business Office: c/o Institutional Venture Partners

3000 Sand Hill Road, Building 2, Suite 250

Menlo Park, California 94025

 

(c)Citizenship:

 

IVP XIII Delaware
IVM XIII Delaware
Chaffee United States of America
Fogelsong United States of America
Harrick United States of America
Miller United States of America
Phelps United States of America
   

 

(d)Title of Class of Securities: Common Stock

 

(e)CUSIP Number: 438333 10 6

 

Item 3Not applicable.

 

9

 

 

Item 4Ownership.

 

The following information with respect to the ownership of the Common Stock by the Reporting Persons filing this statement on Schedule 13G is provided as of December 31, 2021:

 

Reporting Persons  Shares Held
Directly (1)
   Shared Voting
Power (1)
   Shared
Dispositive
Power (1)
   Beneficial
Ownership (1)
   Percentage of
Class (1, 3)
 
IVP XIII   10,396,904    10,397,924    10,397,924    10,397,924    11.4%
IVM XIII (2)   0    10,397,924    10,397,924    10,397,924    11.4%
Chaffee (2)   0    10,397,924    10,397,924    10,397,924    11.4%
Fogelsong (2)   0    10,397,924    10,397,924    10,397,924    11.4%
Harrick (2)   0    10,397,924    10,397,924    10,397,924    11.4%
Miller (2)   0    10,397,924    10,397,924    10,397,924    11.4%
Phelps (2)   0    10,397,924    10,397,924    10,397,924    11.4%

 

(1)Represents shares of Common Stock held directly by IVP XIII.

 

(2)IVM XIII serves as the sole general partner of IVP XIII and has sole voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. IVM XIII owns no securities of the Issuer directly. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII, and may be deemed to own beneficially the shares held by IVP XIII. The Managing Directors own no securities of the Issuer directly.

 

(3)The percentage is based on 91,028,488 shares of Common Stock reported to be outstanding as of November 8, 2021 in the Issuer’s Form 10-Q for the quarterly period ended September 30, 2021 as filed with the Securities and Exchange Commission on November 10, 2021.

 

Item 5Ownership of Five Percent or Less of a Class.

 

If this statement is being filed to report the fact that as of the date hereof, the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following: ¨

 

Item 6Ownership of More Than Five Percent on Behalf of Another Person.

 

Not applicable.

 

Item 7Identification and Classification of the Subsidiary which Acquired the Security Being Reported on by the Parent Holding Company.

 

Not applicable.

 

Item 8Identification and Classification of Members of the Group.

 

Not applicable.

 

Item 9Notice of Dissolution of Group.

 

Not applicable.

 

Item 10Certification.

 

Not applicable.

 

10

 

 

SIGNATURE

 

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in the attached statement on Schedule 13G is true, complete and correct.

 

Dated: February 14, 2022

 

INSTITUTIONAL VENTURE PARTNERS XIII, L.P.  
   
By: Institutional Venture Management XIII, LLC  
Its: General Partner  
   
By: /s/ Tracy Hogan  
  Tracy Hogan, Attorney-in-Fact  
   
INSTITUTIONAL VENTURE MANAGEMENT XIII, LLC  
   
By: /s/ Tracy Hogan  
  Tracy Hogan, Attorney-in-Fact  
   
  /s/ Tracy Hogan  
Tracy Hogan, Attorney-in-Fact for Todd C. Chaffee  
   
  /s/ Tracy Hogan  
Tracy Hogan, Attorney-in-Fact for Norman A. Fogelsong  
   
  /s/ Tracy Hogan  
Tracy Hogan, Attorney-in-Fact for Stephen J. Harrick  
   
  /s/ Tracy Hogan  
Tracy Hogan, Attorney-in-Fact for J. Sanford Miller  
   
  /s/ Tracy Hogan  
Tracy Hogan, Attorney-in-Fact for Dennis B. Phelps  

 

Exhibit(s):

 

A:Joint Filing Statement

 

11