Filing Details

1	NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY) Geneva Capital Management LLC 39-1567956
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS) (a) o (b) o
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF ORGANIZATION Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		5	SOLE VOTING POWER 0
		6	SHARED VOTING POWER 1,714,142
		7	SOLE DISPOSITIVE POWER 0
		8	SHARED DISPOSITIVE POWER 1,800,626
9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,800,626
10	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)    o
11	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) 8.2%
12	TYPE OF REPORTING PERSON (SEE INSTRUCTIONS) IA

Item 1.

(a)

Name of Issuer

i3 Verticals, Inc.

(b)

Address of Issuers Principal Executive Offices

40 Burton Hills Blvd., Suite 415

Nashville, TN  37215

Item 2.

(a)

Name of Persons Filing

Geneva Capital Management LLC

(b)

Address of Principal Business Office or, if none, Residence

100 E Wisconsin Ave., Suite 2550

Milwaukee, WI 53202

(c)

Citizenship

Delaware Limited Liability Company

(d)

Title of Class of Securities

Class A Common Stock

(e)

CUSIP Number

46571Y107

Item 3.

If this statement is filed pursuant to sections 240.13d-1(b), or 240.13d-2(b) or (c), check whether the person filing is a:

(a)

¨

Broker or dealer registered under Section 15 of the Act (15 U.S.C. 78o).

(b)

¨

Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c).

(c)

¨

Insurance Company as defined in Section 3(a)(19) of the Act (15 U.S.C. 78c).

(d)

¨

Investment Company registered under Section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).

(e)

x

An investment adviser in accordance with Rule 240.13d-1(b)(1)(ii)(E);

(f)

¨

An employee benefit plan or endowment fund in accordance with Rule 240.13d-1(b)(1)(ii)(F);

(g)

¨

A parent holding company or control person in accordance with Rule 240.13d-1(b)(1)(ii)(G);

(h)

¨

A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);

(i)

¨

A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);

(j)

¨

Group, in accordance with Rule 240.13d-1(b)(1)(ii)(J).

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Item 4.

Ownership.

(a)

Amount Beneficially Owned:  1,800,626 shares

(b)

Percent of Class:  8.2%

(c)

Number of shares as to which such person has:

(i)

Sole power to vote or to direct the vote:  0

(ii)

Shared power to vote or to direct the vote:  1,714,142

(iii)

Sole power to dispose or to direct the disposition of:  0

(iv)

Shared power to dispose or to direct the disposition of:  1,800,626

Item 5.

Ownership of Five Percent or Less of a Class.

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following   [  ].

Item 6.

Ownership of More than Five Percent on Behalf of Another Person.

Certain institutional and individual clients of Geneva ultimately own all of the Shares included on this Schedule and have the right to receive, or the power to direct the receipt of, dividends and proceeds from the sale of such Shares. No one client has granted Geneva investment discretion or voting authority over 5% or more of the Shares.

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.

Not Applicable

Item 8.

Identification and Classification of Members of the Group.

Not Applicable

Item 9.

Notice of Dissolution of Group.

Not Applicable

Item 10.

Certification.

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were acquired and are held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under Rule 14a-11.

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SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Date:  February 11, 2022

	Geneva Capital Management LLC By: /s/ Stephen J Shenkenberg          Name:  Stephen J. Shenkenberg Title:     Principal, General Counsel and   Chief Compliance Officer

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