Filing Details

Accession Number:
0001062993-21-004977
Form Type:
13D Filing
Publication Date:
2021-05-20 20:00:00
Filed By:
Osmium Partners
Company:
Leaf Group Ltd. (NYSE:LEAF)
Filing Date:
2021-05-21
SEC Url:
13D Filing
Ownership Summary

Please notice the below summary table is generated without human intervention and may contain errors. Please refer to the complete filing displayed below for exact figures.

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
John H. Lewis 1,630,549 1,694,987 4.7%
Osmium Partners 1,630,549 1,630,549 4.5%
Osmium Capital 716,227 716,227 2.0%
Osmium Capital II 225,153 225,153 0.6%
Osmium Spartan 200,859 200,859 0.6%
Osmium Diamond 488,310 488,310 1.4%
Filing

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13D/A

(Rule 13d-101)

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO
RULE 13d-2(a)

Under the Securities Exchange Act of 1934

(Amendment No. 17)*

LEAF GROUP LTD.
(Name of Issuer)

Common Stock, par value $0.0001
(Title of Class of Securities)

52177G102
(CUSIP Number)

Osmium Partners, LLC
300 Drakes Landing Road, Suite 172
Greenbrae, CA 94904
Attention: John H. Lewis
Telephone: (415) 785-4044
(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

May 14, 2021
(Date of Event Which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following box [X].


Note. Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Rule 13d-7(b) for other parties to whom copies are to be sent.

*

The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes.)

CUSIP No. 52177G102

1.

Names of Reporting Persons

 

 

 

John H. Lewis

2.

Check the Appropriate Box if a Member of a Group (See Instructions) 

  (a) [  ]
(b) [X]

 

 

3.

SEC Use Only

 

 

 

 

4.

Source of Funds (See Instructions)

 

 

 

PF, AF

5.

Check Box if Disclosure of Legal Proceedings is Required Pursuant to Item 2(D) or 2(E)

  [  ]

 

 

6.

Citizenship or Place of Organization

 

 

 

United States

 

7.

Sole Voting Power

 

 

 

Number of

 

64,348

Shares

8.

Shared Voting Power

Beneficially

 

 

owned by

 

1,630,549

Each

9.

Sole Dispositive Power

Reporting

 

 

Person

 

64,348

With:

10.

Shared Dispositive Power

 

 

 

 

 

1,630,549

11.

Aggregate Amount Beneficially Owned by Each Reporting Person

 

 

 

1,694,987

12.

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

[X]

 

 

13.

Percent of Class Represented by Amount in Row (11)

 

 

 

4.7%

14.

Type of Reporting Person (See Instructions)

 

 

 

IN


- 2 -

CUSIP No. 52177G102

1.

Names of Reporting Persons

 

 

 

Osmium Partners, LLC

2.

Check the Appropriate Box if a Member of a Group (See Instructions)

 

(a) [  ]

(b) [X]

 

 

3.

SEC Use Only

 

 

 

 

4.

Source of Funds (See Instructions)

 

 

 

AF

5.

Check Box if Disclosure of Legal Proceedings is Required Pursuant to Item 2(D) or 2(E) 

 

[  ]

 

 

6.

Citizenship or Place of Organization

 

 

 

Delaware

 

7.

Sole Voting Power

 

 

 

Number of

 

0

Shares

8.

Shared Voting Power

Beneficially

 

 

owned by

 

1,630,549

Each

9.

Sole Dispositive Power

Reporting

 

 

Person

 

0

With:

10.

Shared Dispositive Power

 

 

 

 

 

1,630,549

11.

Aggregate Amount Beneficially Owned by Each Reporting Person

 

 

 

1,630,549

12.

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

[X]

 

 

13.

Percent of Class Represented by Amount in Row (11)

 

 

 

4.5%

14.

Type of Reporting Person (See Instructions)

 

 

 

IA, OO


- 3 -

CUSIP No. 52177G102

1.

Names of Reporting Persons

 

 

 

Osmium Capital, LP

2.

Check the Appropriate Box if a Member of a Group (See Instructions)

 

(a) [  ]

(b) [X]

 

 

3.

SEC Use Only

 

 

 

 

4.

Source of Funds (See Instructions)

 

 

 

WC

5.

Check Box if Disclosure of Legal Proceedings is Required Pursuant to Item 2(D) or 2(E) 

 

[  ]

 

 

6.

Citizenship or Place of Organization

 

 

 

Delaware

 

7.

Sole Voting Power

 

 

 

Number of

 

0

Shares

8.

Shared Voting Power

Beneficially

 

 

owned by

 

716,227

Each

9.

Sole Dispositive Power

Reporting

 

 

Person

 

0

With:

10.

Shared Dispositive Power

 

 

 

 

 

716,227

11.

Aggregate Amount Beneficially Owned by Each Reporting Person

 

 

 

716,227

12.

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) 

 

[X]

 

 

13.

Percent of Class Represented by Amount in Row (11)

 

 

 

2.0%

14.

Type of Reporting Person (See Instructions)

 

 

 

PN


- 4 -

CUSIP No. 52177G102

1.

Names of Reporting Persons

 

 

 

Osmium Capital II, LP

2.

Check the Appropriate Box if a Member of a Group (See Instructions) 

  (a) [  ]
(b) [X]

 

 

3.

SEC Use Only

 

 

 

 

4.

Source of Funds (See Instructions)

 

 

 

WC

5.

Check Box if Disclosure of Legal Proceedings is Required Pursuant to Item 2(D) or 2(E) 

 

[  ]

 

 

4.

Citizenship or Place of Organization

 

 

 

Delaware

 

5.

Sole Voting Power

 

 

 

Number of

 

0

Shares

6.

Shared Voting Power

Beneficially

 

 

owned by

 

225,153

Each

7.

Sole Dispositive Power

Reporting

 

 

Person

 

0

With:

8.

Shared Dispositive Power

 

 

 

 

 

225,153

9.

Aggregate Amount Beneficially Owned by Each Reporting Person

 

 

 

225,153

10.

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

[X]

 

 

11.

Percent of Class Represented by Amount in Row (11)

 

 

 

0.6%

12.

Type of Reporting Person (See Instructions)

 

 

 

PN


- 5 -

CUSIP No. 52177G102

1.

Names of Reporting Persons

 

 

 

Osmium Spartan, LP

2.

Check the Appropriate Box if a Member of a Group (See Instructions) 

  (a) [  ]
(b) [X]

 

 

3.

SEC Use Only

 

 

 

 

4.

Source of Funds (See Instructions)

 

 

 

WC

5.

Check Box if Disclosure of Legal Proceedings is Required Pursuant to Item 2(D) or 2(E) 

 

[  ]

 

 

4.

Citizenship or Place of Organization

 

 

 

Delaware

 

5.

Sole Voting Power

 

 

 

Number of

 

0

Shares

6.

Shared Voting Power

Beneficially

 

 

owned by

 

200,859

Each

7.

Sole Dispositive Power

Reporting

 

 

Person

 

0

With:

8.

Shared Dispositive Power

 

 

 

 

 

200,859

9.

Aggregate Amount Beneficially Owned by Each Reporting Person

 

 

 

200,859

10.

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) 

 

[X]

 

 

11.

Percent of Class Represented by Amount in Row (11)

 

 

 

0.6%

12.

Type of Reporting Person (See Instructions)

 

 

 

PN


- 6 -

CUSIP No. 52177G102

1.

Names of Reporting Persons

 

 

 

Osmium Diamond, LP

2.

Check the Appropriate Box if a Member of a Group (See Instructions) 

 

(a) [  ]

(b) [X]

 

 

3.

SEC Use Only

 

 

 

 

4.

Source of Funds (See Instructions)

 

 

 

WC

5.

Check Box if Disclosure of Legal Proceedings is Required Pursuant to Item 2(D) or 2(E) 

 

[  ]

 

 

6.

Citizenship or Place of Organization

 

 

 

Delaware

 

7.

Sole Voting Power

 

 

 

Number of

 

0

Shares

8.

Shared Voting Power

Beneficially

 

 

owned by

 

488,310

Each

9.

Sole Dispositive Power

Reporting

 

 

Person

 

0

With:

10.

Shared Dispositive Power

 

 

 

 

 

488,310

11.

Aggregate Amount Beneficially Owned by Each Reporting Person

 

 

 

488,310

12.

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) 

 

[X]

 

 

13.

Percent of Class Represented by Amount in Row (11)

 

 

 

1.4%

14.

Type of Reporting Person (See Instructions)

 

 

 

PN


- 7 -

EXPLANATORY NOTE

This Amendment No. 17 (this "Amendment") amends and supplements the Schedule 13D filed with the Securities and Exchange Commission on June 22, 2020, as amended on June 29, 2020, July 13, 2020 (twice), July 16, 2020, July 27, 2020, July 29, 2020, August 13, 2020, August 17, 2020, September 1, 2020, October 7, 2020, October 27, 2020, January 7, 2021, February 1, 2021, February 17, 2021, April 8, 2021 and May 14, 2021, by the Reporting Persons (as amended from time to time, the "Schedule 13D") relating to their beneficial ownership in Leaf Group Ltd. (the "Issuer"). Except to the extent set forth in this Amendment, all information disclosed in the Schedule 13D remains unchanged.  Capitalized terms used but not defined in this Amendment have the respective meanings set forth in the Schedule 13D. 

ITEM 4. Purpose of Transaction

Item 4 of the Schedule 13D is hereby amended and restated in its entirety as follows:

From May 14, 2021 through May 20, 2021, the Reporting Group sold 3.4% of its ownership interests in the Issuer.

ITEM 5. Interest in Securities of the Issuer

Item 5. Ownership of 5 Percent or Less of a Class. If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following box [X].

Items 5(a), 5(b), 5(c), and 5(e) of the Schedule 13D are amended and restated as follows:

(a) The information set forth in rows 7 through 11 and 13 of the cover pages to this Schedule 13D is incorporated by reference.

The aggregate percentage of shares reported owned by each Reporting Person is based upon 36,032,095 Shares outstanding of Common Stock, $0.0001 par value, as reported in the Issuer's Annual Report on Form 10-Q, filed with Securities and Exchange Commission on May 6, 2021.

(b) Osmium Partners and Mr. Lewis may be deemed to share with the Osmium Capital, Osmium Capital II, Osmium Spartan and Osmium Diamond (and not with any third party) the power to vote or direct the vote of and to dispose or direct the disposition of the 716,227 shares of common stock, 225,153 shares of common stock, 200,859 shares of common stock and 488,310 shares of common stock reported herein, respectively.

(c) From May 14, 2021 through May 20, 2021, the Reporting Group sold 1,213,941 share equivalents of common stock.  The Reporting Group sold 3,750 option contracts (resulting in 375,000 common stock equivalents) at $3.37 per contract and sold 838,941 shares of common stock at weighted average price of $8.38 per share.  The transactions in the securities of the Issuer since May 14, 2021 are set forth on Schedule A and are incorporated herein by reference. 

(e) The date on which the reporting person ceased to be the beneficial owner of more than five percent of the class of securities of the Issuer is May 19, 2021. 

- 8 -

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, the undersigned certify that the information set forth in this statement is true, complete and correct.

Dated: May 21, 2021

John H. Lewis
Osmium Partners, LLC
Osmium Capital, LP
Osmium Capital II, LP
Osmium Spartan, LP

Osmium Diamond, LP

 

By: /s/ John H. Lewis                      
John H. Lewis, for himself and as
Managing Member of Osmium
Partners, LLC, for itself and as
General Partner of Osmium
Capital, LP, Osmium Capital II,
LP and Osmium Spartan, LP

- 9 -

SCHEDULE A

Nature of Transaction Amount of Securities
Purchased/(Sold)
  Price per Share ($)     Date of Purchase/Sale  
               
Osmium Capital LP  
Sale of Common Stock                                                      (41,909) $ 8.42     2021-05-20  
Sale of Common Stock                                                    (140,000) $ 8.38     2021-05-18  
Sale December 17, 2021 Call Options ($5.00 Strike Price)                                                    (161,200) $ 3.37     2021-05-14  
Osmium Capital II LP  
Sale of Common Stock                                                      (16,218) $ 8.42     2021-05-20  
Sale of Common Stock                                                    (110,000) $ 8.38     2021-05-18  
Sale of Common Stock                                                      (14,703) $ 8.38     2021-05-17  
Sale December 17, 2021 Call Options ($5.00 Strike Price)                                                      (67,500) $ 3.37     2021-05-14  
Osmium Diamond LP  
Sale of Common Stock                                                      (19,516) $ 8.42     2021-05-20  
Sale of Common Stock                                                    (125,000) $ 8.38     2021-05-18  
Sale of Common Stock                                                    (180,000) $ 8.38     2021-05-17  
Sale December 17, 2021 Call Options ($5.00 Strike Price)                                                      (69,800) $ 3.37     2021-05-14  
Osmium Spartan LP  
Sale of Common Stock                                                      (16,595) $ 8.42     2021-05-20  
Sale of Common Stock                                                    (125,000) $ 8.38     2021-05-18  
Sale of Common Stock                                                      (20,000) $ 8.38     2021-05-17  
Sale December 17, 2021 Call Options ($5.00 Strike Price)                                                      (76,500) $ 3.37     2021-05-14  
John H. Lewis  
Sale of Common Stock                                                      (30,000)   8.38     2021-05-19  

- 10 -