Filing Details

Accession Number:
0001567619-20-018976
Form Type:
13G Filing
Publication Date:
2020-11-09 19:47:07
Filed By:
Kayne Anderson Rudnick Investment Management Llc
Company:
Mediaalpha Inc.
Filing Date:
2020-11-10
SEC Url:
13G Filing
Ownership Summary

Please notice the below summary table is generated without human intervention and may contain errors. Please refer to the complete filing displayed below for exact figures.

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT 925,547 3,458,568 925,547 3,458,568 4,384,115 13.53%
Virtus Investment Advisers, Inc. 04 0 3,458,568 0 3,458,568 3,458,568 10.67%
Filing


 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 13G
 
 
Under the Securities Exchange Act of 1934
(Amendment No. n/a )*
 
MEDIAALPHA INC 

(Name of Issuer)
 
Common Stock

(Title of Class of Securities)
 
58450V104

(CUSIP Number)
 
October 31, 2020

(Date of Event Which Requires Filing of this Statement)
 
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
 
     x  Rule 13d-1(b)
 
     o  Rule 13d-1(c)
 
     o  Rule 13d-1(d)
 
* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
 
The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
 


 
CUSIP No.  58450V104      
 
      
1 NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
 KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC
95-4575414
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

 (a)   o
 (b)   o
   
3 SEC USE ONLY
  
  
   
4 CITIZENSHIP OR PLACE OF ORGANIZATION
  
 A California Limited Liability Company
    
NUMBER OF SHARES BENEFICIALLY  OWNED BY EACH REPORTING PERSON WITH: 5 SOLE VOTING POWER
  
 925,547
   
6 SHARED VOTING POWER
  
 3,458,568
   
7 SOLE DISPOSITIVE POWER
  
 925,547
   
8 SHARED DISPOSITIVE POWER
  
 3,458,568
   
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
  
 4,384,115
   
10 CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
  
 o
   
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
  
 13.53%
   
12 TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
  
 IA
 
FOOTNOTES
  
 
 
CUSIP No.  58450V104      
 
      
1 NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
 Virtus Investment Advisers, Inc.
04-2453743
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

 (a)   o
 (b)   o
   
3 SEC USE ONLY
  
  
   
4 CITIZENSHIP OR PLACE OF ORGANIZATION
  
 Massachusetts
    
NUMBER OF SHARES BENEFICIALLY  OWNED BY EACH REPORTING PERSON WITH: 5 SOLE VOTING POWER
  
 0
   
6 SHARED VOTING POWER
  
 3,458,568
   
7 SOLE DISPOSITIVE POWER
  
 0
   
8 SHARED DISPOSITIVE POWER
  
 3,458,568
   
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
  
 3,458,568
   
10 CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
  
 o
   
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
  
 10.67%
   
12 TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
  
 IA
 
FOOTNOTES
  
 The amounts reported on this page are also included in the amounts reported by Kayne Anderson Rudnick Investment Management, LLC on this Schedule 13G.
 

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
 
 
 Kayne Anderson Rudnick Investment Management LLC
 
    
Date: November 09, 2020
By:
/s/  Michael Shoemaker 
   Name: Michael Shoemaker 
   Title:  Chief Compliance Officer 
    
 
 
 
 Virtus Investment Advisers, Inc
 
    
Date: November 09, 2020
By:
/s/  Kevin Carr 
   Name: Kevin Carr 
   Title:  Vice President and Clerk 
    
 
Footnotes:

Attention:
Intentional misstatements or omissions of fact constitute Federal criminal violations (See 18 U.S.C. 1001)