Filing Details

Accession Number:
0000899140-20-000185
Form Type:
13G Filing
Publication Date:
2020-02-19 17:10:28
Filed By:
Point72 Asset Management
Company:
Bread Financial Holdings Inc. (NYSE:BFH)
Filing Date:
2020-02-19
SEC Url:
13G Filing
Ownership Summary

Please notice the below summary table is generated without human intervention and may contain errors. Please refer to the complete filing displayed below for exact figures.

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
Point7 0 2,366,602 0 2,366,602 2,366,602 5.1%
Point7 0 2,366,602 0 2,366,602 2,366,602 5.1%
Cubist Systematic Strategies 0 45,924 0 45,924 45,924 0.1%
Point7 0 5,202 0 5,202 5,202 0.1%
Steven A. Cohen 0 2,417,728 0 2,417,728 2,417,728 5.2%
Filing

240.13d-102 Schedule 13G - Information to be included in statements filed
pursuant to 240.13d-1(b), (c), and (d) and amendments thereto
filed pursuant to 240.13d-2.

Securities and Exchange Commission, Washington, D.C. 20549

Schedule 13G

Under the Securities Exchange Act of 1934

(Amendment No._)*

(Name of Issuer)

Alliance Data Systems Corporation

(Title of Class of Securities)

Common Stock, Par Value $0.01 Per Share

(CUSIP Number)

018581108

(Date of Event Which Requires Filing of this Statement)

February 18, 2020

Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

[  ] Rule 13d-1(b)

[ x ] Rule 13d-1(c)

[  ] Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be
deemed to be “filed” for the purpose of Section 18 of the Securities Exchange
Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the
Act but shall be subject to all other provisions of the Act (however, see
the Notes).


CUSIP No. 018581108
(1) Names of reporting persons    Point72 Asset Management, L.P.
 
(2) Check the appropriate box if a member of a group
(a)
(see instructions)
(b)X
(3) SEC use only
 
(4) Citizenship or place of organization Delaware
 
Number of shares beneficially owned by each reporting person with:
 
(5) Sole voting power                  0
 
(6) Shared voting power              2,366,602 (a) (see Item 4)
 
(7) Sole dispositive power           0
 
(8) Shared dispositive power       2,366,602 (a) (see Item 4)
 
(9) Aggregate amount beneficially owned by each reporting person
2,366,602 (a) (see Item 4)
 
(10) Check if the aggregate amount in Row (9) excludes certain shares
(see instructions)
 
(11) Percent of class represented by amount in Row (9) 5.1% (a) (see Item 4)
 
(12) Type of reporting person (see instructions)   PN
 


CUSIP No. 018581108
(1) Names of reporting persons    Point72 Capital Advisors, Inc.
 
(2) Check the appropriate box if a member of a group
(a)
(see instructions)
(b)X
(3) SEC use only
 
(4) Citizenship or place of organization Delaware
 
Number of shares beneficially owned by each reporting person with:
 
(5) Sole voting power                  0
 
(6) Shared voting power              2,366,602 (a) (see Item 4)
 
(7) Sole dispositive power           0
 
(8) Shared dispositive power       2,366,602 (a) (see Item 4)
 
(9) Aggregate amount beneficially owned by each reporting person
2,366,602 (a) (see Item 4)
 
(10) Check if the aggregate amount in Row (9) excludes certain shares
(see instructions)
 
(11) Percent of class represented by amount in Row (9) 5.1% (a) (see Item 4)
 
(12) Type of reporting person (see instructions)   CO
 


CUSIP No. 018581108
(1) Names of reporting persons    Cubist Systematic Strategies, LLC
 
(2) Check the appropriate box if a member of a group
(a)
(see instructions)
(b)X
(3) SEC use only
 
(4) Citizenship or place of organization Delaware
 
Number of shares beneficially owned by each reporting person with:
 
(5) Sole voting power                  0
 
(6) Shared voting power              45,924 (see Item 4)
 
(7) Sole dispositive power           0
 
(8) Shared dispositive power       45,924 (see Item 4)
 
(9) Aggregate amount beneficially owned by each reporting person
45,924 (see Item 4)
 
(10) Check if the aggregate amount in Row (9) excludes certain shares
(see instructions)
 
(11) Percent of class represented by amount in Row (9) <0.1% (see Item 4)
 
(12) Type of reporting person (see instructions)   OO
 


CUSIP No. 018581108
(1) Names of reporting persons    Point72 Hong Kong Limited
 
(2) Check the appropriate box if a member of a group
(a)
(see instructions)
(b)X
(3) SEC use only
 
(4) Citizenship or place of organization Hong Kong
 
Number of shares beneficially owned by each reporting person with:
 
(5) Sole voting power                  0
 
(6) Shared voting power              5,202 (see Item 4)
 
(7) Sole dispositive power           0
 
(8) Shared dispositive power       5,202 (see Item 4)
 
(9) Aggregate amount beneficially owned by each reporting person
5,202 (see Item 4)
 
(10) Check if the aggregate amount in Row (9) excludes certain shares
(see instructions)
 
(11) Percent of class represented by amount in Row (9) <0.1% (see Item 4)
 
(12) Type of reporting person (see instructions)   OO
 


CUSIP No. 018581108
(1) Names of reporting persons    Steven A. Cohen
 
(2) Check the appropriate box if a member of a group
(a)
(see instructions)
(b)X
(3) SEC use only
 
(4) Citizenship or place of organization United States
 
Number of shares beneficially owned by each reporting person with:
 
(5) Sole voting power                  0
 
(6) Shared voting power              2,417,728 (a) (see Item 4)
 
(7) Sole dispositive power           0
 
(8) Shared dispositive power       2,417,728 (a) (see Item 4)
 
(9) Aggregate amount beneficially owned by each reporting person
2,417,728 (a) (see Item 4)
 
(10) Check if the aggregate amount in Row (9) excludes certain shares
(see instructions)
 
(11) Percent of class represented by amount in Row (9) 5.2% (a) (see Item 4)
 
(12) Type of reporting person (see instructions)   IN
 



Item 1(a) Name of issuer:
Alliance Data Systems Corporation
Item 1(b) Address of issuer's principal executive offices:
3075 Loyalty Circle, Columbus, Ohio 43219
2(a) Name of person filing:
This statement is filed by: (i) Point72 Asset Management, L.P. (“Point72 Asset
Management”) with respect to shares of common stock, par value $0.01 per share
(“Shares”), of the Issuer held by certain investment funds it manages; (ii)
Point72 Capital Advisors, Inc. (“Point72 Capital Advisors Inc.”) with respect
to Shares held by certain investment funds managed by Point72 Asset
Management; (iii) Cubist Systematic Strategies, LLC (“Cubist Systematic
Strategies”) with respect to Shares held by certain investment funds it
manages; (iv) Point72 Hong Kong Limited (“Point72 Hong Kong”) with respect to
Shares held by certain investment funds it manages; and (v) Steven A. Cohen
(“Mr. Cohen”) with respect to Shares beneficially owned by Point72 Asset
Management, Point72 Capital Advisors Inc., Cubist Systematic Strategies, and
Point72 Hong Kong.
Point72 Asset Management, Point72 Capital Advisors Inc., Cubist Systematic
Strategies, Point72 Hong Kong, and Mr. Cohen have entered into a Joint Filing
Agreement, a copy of which is filed with this Schedule 13G as Exhibit 99.1,
pursuant to which they have agreed to file this Schedule 13G jointly in
accordance with the provisions of Rule 13d-1(k) of the Act.
2(b) Address or principal business office or, if none, residence:
The address of the principal business office of (i) Point72 Asset Management,
Point72 Capital Advisors Inc., and Mr. Cohen is 72 Cummings Point Road,
Stamford, CT 06902; (ii) Cubist Systematic Strategies is 55 Hudson Yards,
New York, NY 10001; and (iii) Point72 Hong Kong is 12th Floor, Chater House, 8
Connaught Road Central, Hong Kong.

2(c) Citizenship:
Point72 Asset Management is a Delaware limited partnership. Point72 Capital
Advisors Inc. is a Delaware corporation. Cubist Systematic Strategies is a
Delaware limited liability company. Point72 Hong Kong is a Hong Kong
limited liability company. Mr. Cohen is a United States citizen.
2(d) Title of class of securities:
Common Stock, Par Value $0.01 Per Share
2(e) CUSIP Number:
018581108

Item 3.

Not applicable

Item 4. Ownership

As of the close of business on February 18, 2020:

1. Point72 Asset Management, L.P.
(a) Amount beneficially owned: 2,366,602 (a)
(b) Percent of class: 5.1% (a) 
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote: 0
(ii) Shared power to vote or to direct the vote: 2,366,602 (a) 
(iii) Sole power to dispose or to direct the disposition of: 0
(iv) Shared power to dispose or to direct the disposition of: 2,366,602 (a)

2. Point72 Capital Advisors, Inc.
(a) Amount beneficially owned: 2,366,602 (a)
(b) Percent of class: 5.1% (a) 
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote: 0
(ii) Shared power to vote or to direct the vote: 2,366,602 (a) 
(iii) Sole power to dispose or to direct the disposition of: 0
(iv) Shared power to dispose or to direct the disposition of: 2,366,602 (a)


3. Cubist Systematic Strategies, LLC
(a) Amount beneficially owned: 45,924
(b) Percent of class: <0.1% 
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote: 0
(ii) Shared power to vote or to direct the vote: 45,924 
(iii) Sole power to dispose or to direct the disposition of: 0
(iv) Shared power to dispose or to direct the disposition of: 45,924

4. Point72 Hong Kong Limited
(a) Amount beneficially owned: 5,202
(b) Percent of class: <0.1% 
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote: 0
(ii) Shared power to vote or to direct the vote: 5,202 
(iii) Sole power to dispose or to direct the disposition of: 0
(iv) Shared power to dispose or to direct the disposition of: 5,202

5. Steven A. Cohen
(a) Amount beneficially owned: 2,417,728 (a)
(b) Percent of class: 5.2% (a) 
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote: 0
(ii) Shared power to vote or to direct the vote: 2,417,728 (a) 
(iii) Sole power to dispose or to direct the disposition of: 0
(iv) Shared power to dispose or to direct the disposition of: 2,417,728 (a)

(a)
Includes 440,000 Shares subject to call options held by an investment fund managed by Point72 Asset Management.

Point72 Asset Management, Point72 Capital Advisors Inc., Cubist Systematic
Strategies, Point72 Hong Kong, and Mr. Cohen own directly no Shares. Pursuant
to an investment management agreement, Point72 Asset Management maintains
investment and voting power with respect to the securities held by certain
investment funds it manages. Point72 Capital Advisors Inc. is the general
partner of Point72 Asset Management. Pursuant to an investment management
agreement, Cubist Systematic Strategies maintains investment and voting power
with respect to the securities held by certain investment funds it manages.
Pursuant to an investment management agreement, Point72 Hong Kong maintains
investment and voting power with respect to the securities held by certain
investment funds it manages. Mr. Cohen controls each of Point72 Asset
Management, Point72 Capital Advisors Inc., Cubist Systematic Strategies, and
Point72 Hong Kong. By reason of the provisions of Rule 13d-3 of the Securities
Exchange Act of 1934, as amended, each of (i) Point72 Asset Management,
Point72 Capital Advisors Inc. and Mr. Cohen may be deemed to beneficially own
2,366,602 (a) Shares (constituting approximately 5.1% (a) of the Shares outstanding),
(ii) Cubist Systematic Strategies and Mr. Cohen may be deemed to beneficially
own 45,924 Shares (constituting <0.1% of the Shares outstanding) and (iii)
Point72 Hong Kong and Mr. Cohen may be deemed to beneficially own 5,202 Shares
(constituting <0.1% of the Shares outstanding). Each of Point72 Asset
Management, Point72 Capital Advisors Inc., Cubist Systematic Strategies,
Point72 Hong Kong, and Mr. Cohen disclaims beneficial ownership of any of the
securities covered by this statement.

Item 5.  Ownership of 5 Percent or Less of a Class.

If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than
5 percent of the class of securities, check the following [  ].

Item 6.  Ownership of More than 5 Percent on Behalf of Another Person.

Not applicable

Item 7.  Identification and Classification of the Subsidiary Which Acquired
the Security Being Reporting on by the Parent Holding Company or Control
Person.

Not applicable

Item 8. Identification and Classification of Members of the Group

Not applicable

Item 9.  Notice of Dissolution of Group.

Not applicable

Item 10. Certifications

By signing below I certify that, to the best of his/her knowledge and belief, the securities
referred to above were not acquired and are not held for the purpose of or with the effect

of changing or influencing the control of the issuer of the securities and were not acquired

and are not held in connection with or as a participant in any transaction having that purpose

or effect, other than activities solely in connection with a nomination under§ 240.14a-11.



Signature.  After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete
and correct.

Dated: February 19, 2020

POINT72 ASSET MANAGEMENT, L.P.

By: /s/ Jason M. Colombo
Name: Jason M. Colombo
Title: Authorized Person


POINT72 CAPITAL ADVISORS, INC.

By: /s/ Jason M. Colombo
Name: Jason M. Colombo
Title: Authorized Person


CUBIST SYSTEMATIC STRATEGIES, LLC

By: /s/ Jason M. Colombo
Name: Jason M. Colombo
Title: Authorized Person


POINT72 HONG KONG LIMITED

By: /s/ Jason M. Colombo
Name: Jason M. Colombo
Title: Authorized Person


STEVEN A. COHEN

By: /s/ Jason M. Colombo
Name: Jason M. Colombo
Title: Authorized Person


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