Hedge Fund - Prentice Capital Management

Founded in 2005 by Michael Zimmerman, Prentice Capital Management is a Connecticut-based hedge fund manager specializing in long/short equity investments. The firm primarily targets the US commercial and retail sectors, leveraging its expertise to identify and capitalize on market opportunities.

In 2005, Michael Zimmerman left Steven Cohen's SAC Capital Advisors to establish Prentice Capital Management LP in New York. During his five years at SAC, he traded retail and consumer stocks, a focus he continued at his firm. Zimmerman's primary fund, Prentice Capital Partners, invested in public stocks and corporate debt but shut down during the 2008-2009 financial crisis. Seeking a fresh start, Zimmerman launched a new hedge fund, Prentice Capital Management, which operates as a long/short fund investing exclusively in publicly traded stocks. Zimmerman targets undervalued companies, aiming to enhance their value through changes in management, strategy, or capital structure.

Prentice Capital Management is a hedge fund managing discretionary assets totaling $211,139,472, according to their Form ADV from March 2024. Serving five clients, their latest 13F filing for Q1 2024 reported $42,124,586 in managed 13F securities with a top 10 holdings concentration of 79.84%. Their largest holding is Snap Inc. Class A, with 626,865 shares.