ZipRecruiter, Inc. (NYSE:ZIP) Q4 2023 Earnings Call Transcript

So you add all that together and the quality of the average user’s experience is just persistently going up. So it is definitely our focus and our belief that engagement is something that is important to keep growing and I think we are well on our way.

David Travers: Yeah. And then to take the second part there, in terms of marketing efficiency, we certainly think that the well over $1 billion we’ve spent to get 80% brand awareness on both the job seeker and employer side of our marketplace is going to pay dividends, as the recovery eventually takes shape. And as we invest in marketing behind that, I think the — to Ian’s — as Ian was just talking about the most tangible way you can see that now is, this increase in organic job seeker activity. These are the highest quality job seekers and these are the result of long-term investments that we’ve been making in product and brand. And so I think that mix shift toward organic and as you can see, as we bring marketing down — as stated earlier by 45%, but still drive this growth and organic job seekers is really going to have the potential to have a financial impact over time and gives us the continuing confidence about our ability to hit our long-term, 30% EBITDA marching target.

Eric Sheridan: Great. Thanks for the color.

End of Q&A:

Operator: At this time, there are no further audio questions. This does conclude today’s call. Thank you for joining. You may now disconnect.