We recently compiled a list of the 10 Best Marketing Stocks to Buy Right Now. In this article, we are going to take a look at where Ziff Davis Inc. (NASDAQ:ZD) stands against the other marketing stocks.
According to estimates on Statista, advertising spending across the globe should clock a growth rate of 5.4%, reaching $1.4 trillion in 2029. 80% of the total ad spend will come from digital sources in 2029 with programmatic advertising capturing 85% of the total advertising market. TV and Video Advertising will have a third of the share in 2025 and almost 40% of ad spending will take place in the US. Players like Google and Meta are expected to shape the advertising market by offering new landscapes in this sector.
Advertising ETFs have generated returns of 3.04%, 2.65% and 21.66% for 1-month, 3-month and 1-year tenors. While big tech players pose a threat, there is immense potential to tap a constantly growing advertising pie that would benefit traditional players.
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Our Methodology
For this article we picked 10 marketing stocks trending on latest news. With each stock we have mentioned the number of hedge fund investors. Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
A CEO in a suit making a keynote speech in a modern tech conference.
Ziff Davis Inc. (NASDAQ:ZD)
Number of Hedge Fund Investors: 19
Ziff Davis Inc. (NASDAQ:ZD) is a digital media and internet company in the United States and internationally. Key products include PCMag for laboratory-based product reviews, technology news and buying guides; Mashable for publishing technology and culture content; Spiceworks Ziff Davis provides digital content of IT products and services; retailMeNot, a savings destination platform.
The revenue grew by 3.7% in Q3 and the losses narrowed if the goodwill impairment amount is adjusted. The guidance of the firm remains stable for the remaining year as the company looks to grow inorganically by acquiring companies. Recently ZD acquired FullContact, a company that provides cloud-based software products. This should expand ZD’s customer base and enable it to access newer markets. While the financial impact is not expected to be material, the ability to strengthen its cloud capacity will also provide business opportunities in the future.
Overall ZD ranks 8th on our list of the best marketing stocks to buy now. While we acknowledge the potential of ZD as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than ZD but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.
