David Steinberg: I mean, Steve, really has spent a lot of time on the India and Czech Republic, or I should say, Prague operation and now we are standing up operations in the Philippines as well, which has been pretty exciting. I think it’s important to note, Rich, that, we on-boarded 48 customers of scaled last year. That is a big number for a company like us. We couldn’t have done that without automation and we couldn’t have done it with our amazing global people. The other thing I would say is, we have over 100 patents either issued or close to being issued in artificial intelligence and machine learning. 15 years ago when we started out as a business, big data and AI were not even in the vernacular of what you would talk about as it relates to marketing or business intelligence, they were both things of science fiction.
Today they are table stakes, right? But what we really focused on even from day one was owning a large pool of first-party permission-based data; and two, automation. And automation has sat at the core of what we are building. We originally thought of ourselves many years ago was a marketing automation platform. In fact that was sort of our tagline for many years. Today, it’s — AI at the core and is native to our platform. And what are the other things I’d like to point out is, when you look at some of those legacy marketing clouds, to use their artificial intelligence, you have to step out of their platform and do a data dip into a separate platform to get to AI. Same thing for their data sets when they are importing them, they sit outside of the core of the platform.
The Zeta Marketing Platform has data and artificial intelligence as native to the application layer. And it just makes things so much faster. It allows decisioning to move in a hundredth of one millisecond versus some much longer period of time. So I think we are very well positioned to continue this trend.
Chris Greiner: Thanks, Rich. Operator, next question?
Richard Baldry: Thank you.
David Steinberg: Thanks, Rich.
Operator: Our next question comes from Jason Kreyer of Craig-Hallum. Please go ahead.
Jason Kreyer: Thank you, guys. Two from me, maybe I will start with David. Just on the connected TV side, I wanted to just dig into that increased contribution. I am curious if there are meaningful changes to your product set that you are going to market with or if this is just more awareness of the product and just organic improvement there? Second question for Chris, you mentioned bigger deals in the pipeline, just wondering if you can expand on that, like, are you talking about more use cases more channels or just more committed volumes or not?
David Steinberg: So I will take the first part, second. Yeah. I think, first of all, we are sitting at the precipice of what is a new dawn of the way people consume video content, right? So when TV started out 100 years ago with the Milton Berle Texaco Show, you had one channel, two channels, then three channels, then as my children like to point out in my lifetime, I started with five channels. Now we are up to hundreds of channels. But at the end of the day, that’s not the way the younger generation is consuming their video content. They are consuming it through connected TV online video or over the top TV. And you are beginning to see that in the results of the linear TV providers. So I believe we have the world’s best CTV platform and because the Zeta data cloud is able to identify a unique individual online through either programmatic or online video and through social, mobile and CTV, same individual, same Zeta ID number can be identified across all of those channels.
