Zeta Global Holdings Corp. (NYSE:ZETA) Q1 2024 Earnings Call Transcript

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Scott Schmitz: Thanks, Dan.

Operator: Our last question comes from the line of Brian Schwartz with Oppenheimer. Please proceed with your question.

Ari Friedman: Hey. This is Ari Friedman sitting in for Brian Schwartz. Thanks for taking my question. I wanted to say double click on like the marketing buying environment. And I was wondering kind of has there been a reprioritization since last year of — like this time last year of what marketers want to buy in terms of like their marketing stack and marketing solutions and what they’re prioritizing? Is it kind of the same? And then same with like the scrutiny under budget? Is it the same as last year? Or is it better?

David Steinberg: Yeah. So Ari, first of all, the answer is we’re seeing an upswing in marketing itself. So you’ve got a rising tide there. Second, we really are seeing marketers want artificial intelligence and data as native to the application layer. So when we start the conversations, the interesting thing is we go into a lot of presentations where other people have promised them the same thing. One of the things Chris talks about that I think is so important is our test, land-and-expand strategy because our entire strategy is other people will tell you they can do this, we will prove it. And we come in and we prove it again and again. So as it relates to that, we’re not seeing sort of any sort of shift in strategy as it relates to market purchasing.

We’re seeing agencies and enterprises want the best possible solution with the best technology, the best data to deliver the best results to either their enterprise or their clients. And so far, data is proving that we are the case. As for your second question, I feel like we’re seeing a very robust marketing environment, and it’s one of the reasons we feel so comfortable increasing our guidance for this year. So I’ve been told to wrap up. I appreciate everybody attending. What I can tell you is I could not be more proud of the Zeta team. The team is executing and the decisions that we have made over the last seven or eight years as it related to investment into artificial intelligence, into data, into our marketing platform, into bringing in some of the world’s greatest people to Zeta is really paying off, and we expect it to continue to pay off.

We are incredibly bullish about our business, about our market and about where we sit in it. So as I’ve said before, we don’t believe we’re just where the puck is going. We believe where the puck is today and where it’s going is perfectly positioned for Zeta. I hope you have a wonderful day, and I appreciate your attending. Bye.

Operator: Ladies and gentlemen, this does conclude today’s teleconference. Thank you for your participation. You may disconnect your lines at this time, and have a wonderful day.

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