Jonathan Reich: Sure. So we have a couple of activities that are taking place. We put together what I’ll call a task force of rank-and-file Zedge employees without management participation that are working on various feature enhancements, new features and potentially complementary products that would unlock growth. And then separately, we are also looking at ways of reimagining the Zedge app or benefiting from the installed base that we have to help fuel additional growth, whether that be through product marketing, incentive plans, influencer type of — and referral plans. And then, of course, separate and apart from that user acquisition investments and all of those taken together, we are hoping that we can reverse that trend and see to it that we unlock what we believe to be a promising growth opportunity.
Yi Tsai: Allen, I would just like to add. Sorry, I would just like to — as we mentioned, even though our active subscribers stayed flat at 648,000 but we are replacing lower value subscription with a higher value from the lifetime subscription as well as annual subscription. So although the active subscribers remained the same but our revenue base was much higher.
Allen Klee: Yes, that’s a good point. Then on GuruShots, a couple of questions. My personal experience and I’m a bad example, not being that savvy in this stuff. But it’s hard to be a newbie. So when you first get on, it seems difficult to know-how to engage and it tells you, you can’t engage in a bunch of things until you get to a certain level. So maybe what you’re doing to change that? And then also could you talk a little about what the Turbo feature, what that actually is and the new feature you’re going to add? And then why multiple virtual currencies should help you out?
Jonathan Reich: Thank you, Allen and point very well taken with respect to onboarding. As you had said, a newbie that downloads GuruShots today is immediately immersed in the full game, they enter into a competition, they can be competing against up to 7,000 other photographers that are in that competition with a dashboard that has a lot of numbers and features to it. So a user has to be exceptionally loyal and very, very insistent on saying, they’re going to figure this thing out. Overall, onboarding will allow for us to simplify the gameplay, such that we get users into that funnel immediately which opens up the top of the funnel, hopefully expands the potential player base and also allows for folks that may think that they are not good photographers making this accessible to them.
And then with progression as users begin to master skills and so on and so forth, they will then gain exposure to additional features that contribute to making the game play more competitive and fun and so on and so forth. In addition to that, the onboarding will have an element to it that makes the game more or, I guess, shorter in duration. So a typical photo challenge today in GuruShots can range in duration from 1 to several days. The notion of going through that onboarding feature will be to decrease that to — it could be 30 minutes, it could be an hour, it could be 2 hours and so on and so forth. With respect to changing the economy. The economy today is a rigid economy. There are 3 game resources that users can benefit from while playing the game.
And the way to access those game resources is through a hard in-app purchase event. If you buy resource A, it does not have any relevance to resource B or C. To master the game, you really need to have a portfolio of those 3 resources and migrating to a coin-based economy which has multiple currencies, allows for a lot more flexibility and it also allows for us to reward every player in the game. Meaning if you are playing the game today and you don’t come in first, second or third place, that means you don’t feel that great about yourself. Even though you may have come in fourth which is 6,996 in terms of your ranking, our ability will be with this new coin-based economy to see to it that with every player, even the player that ranks the lowest of those 7,000, will be able to get a reward and ultimately use that reward in one way, shape, form or another or use those rewards in order to potentially gain an edge with respect to game resources.
As I mentioned during my comments, we’ve made changes to the product team. And the product team is now very, very well resourced with a community of product managers that come out of some of the most well-known global gaming companies that have experience not only in gaming, design, user experience, user interface but also in gaming economies. And what can be done in order to optimize those economies ultimately leading to better revenue generation as well as contributing to improving user engagement and user retention. In totality, our hope and expectation is that taken together, that will unlock the growth that we believe is inherent in this asset. In terms of the new features, the new features most immediately are around offering what I will call mini game battles for users that are already in the middle of the game and then — and now beginning to expand that to just being a stand-alone short-term limited number of competitors’ type of battle, again, allowing for this to be a quick win for users to get that dopamine flow and feel like, well, they’re competing in real time without having to wait for an extended period of time in order to ultimately win a battle.
And in addition to that, also decreasing the number of people that they’re competing against, therefore, increasing the chances that they can actually win and gain that accolade accordingly. Does that answer your question?
