Obviously, very, very early, as you’ve mentioned, this is in soft launch. We are doing a lot of iteration. And in the world of gaming, it’s not atypical that you can have a game in soft launch for, easily a year. So, we’re gathering information, we’re fine-tuning, hand-tuning overall gameplay and doing this on a regular and consistent basis. However, we believe that this is very much in keeping with a theme that we had made at the point of time when we acquired GuruShots, which essentially was our ability to gamify other verticals that are focused around visual arts, if you will. So, we’re looking forward to seeing how it unfolds. Clearly, there’s been a tremendous amount of interest in AI generative art and we think that we have gameplay here that could be really attractive to folks that are avid players of casual games, if you will.
Allen Klee: Got it. Thank you. And then–
Jonathan Reich: I’m sorry I should mention one other thing, I think this is critical. We’ve done all of this with our existing employee base. We’ve been very, very clever around the code base and being able to take advantage of a lot of the tech stack that we have and expanding into this without having to increase the size of our employee base. So, that will likely continue to be the case. Of course, as the game evolves, assuming that the game begins to see great success, we may need to bring on some additional staff to scale with the game, but we don’t see that as being an imminent short-term need.
Allen Klee: That’s very helpful. And then I heard you talk about — you were impacted by the sales of smartphones, but that started to pick up. So does that imply — I know, you’re not guiding on this, but just that MAUs might sequentially have at least have a bottom and might pick up a little. And then on the rates that you get, is it reasonable to think that the level of this quarter is kind of a rated — as good as you can tell, it will be at or that are the reasons that you might see pressure downwards or upwards? Thank you.
Jonathan Reich: Okay. So generally speaking and per your comments, this is not guidance, but generally speaking, there is a strong correlation between handset sales and Zedge, Ringtone & Wallpaper monthly active user base. And intuitively, it makes a lot of sense. As a new Android user buys an Android phone or as someone buys a new Android phone and as you know, we’re highly weighted towards Android users, one of the early things that, that user wants to do is they want to personalize their phone. So, it’s obvious that they would download the Zedge app and accomplish that goal. And when there’s been a contraction in new phone — new handset sales, typically, that has resulted in a contraction in monthly active users. So, moving on to your second question in terms of, let’s call it, CPMs and what we’re seeing in the industry overall, the pressures are really quite hard for us to account for.
Obviously, if the economic situation declines, because of the war continuing in the Ukraine or the Russians potentially blockading the Black Sea, so the grain shipments can’t take place and so on and so forth, we think that will, generally speaking, have spillover effect to the economy. And as food prices or energy prices, or just general cost of living increases, many people have to make that decision, are they going to buy their next loaf of bread? Or are they going to engage with a mobile app where either they may need to buy something or an advertisers, they are advertising something which there’s not demand for? So I don’t pretend to be prognosticator and sort of say, hey, we’ve hit the bottom, we haven’t hit the bottom. What I can tell you is that, we continue to invest resources in really optimizing the ad inventory that we have to squeeze out the most value from that.
