And then, I think it’s really critical to underscore that we will be marketing that game to our user base. So give or take 30 million monthly active users. And our users are over-indexed for engaging with casual hybrid casual type of mobile games, so that’s an additional plus. And then there is a whole set of initiatives around App Store optimization, coming up with the right collaterals in the App Store, making sure that we are benefiting from the hypergrowth that gen AI is currently experiencing. So taken together, that constitutes a good portion of our thoughts with respect to marketing this new title as we continue to progress with the soft launch.
Allen Klee: Thank you. Emojipedia has been a home run. I didn’t catch everything you said of some of the new features you are looking to roll out. Could you just go over that again? Thank you.
Jonathan Reich: Sure. So we’re looking at, let’s call it an emoji translator. You can type in a field of text and you will have that text rendered in a string of emojis. We’re looking at adding new content types like emoticons. We are also in the midst of testing a print-on-demand capability where you can design…
Allen Klee : I’m sorry, what was that second? What was that second one?
Jonathan Reich: Emoticons?
Allen Klee: Yes, what is that? I’m sorry.
Jonathan Reich: Emoticons. Emoticons. E-M-O-T-I-C-O-N-S.
Allen Klee: Yes, could you explain what that is?
Jonathan Reich: It’s another form of representation of emojis, if you will. And we think that it’s a logical extension of the emoji space. So that is certainly something that we’re looking at. But just to give you an example of an emoticon, prior to emojis, if you wanted to end a email or text message with a smile, you would type in a colon and a close parentheses. That is an emoticon.
Allen Klee: Thank you.
Jonathan Reich: So to answer your question. But, you know, the notion of offering emoticons and then also offering a mashup emoji design where you can actually take two emojis and join them together and you have a new visual that is the output associated with that. So those are all areas that we’re looking at. And I would add as well that we’re also looking into the notion of offering a subscription tier to the Emojipedia service that we would want to test. And if that shows good prospects, then we would further develop that.
Allen Klee: That’s very helpful. I’ll throw in a financial question. You’re not giving specific guidance, but any commentary on how seasonality and maybe any financial metrics that you’re kind of prioritizing?
Jonathan Reich: Well, seasonality is, you know, our business is heavily weighted towards advertising revenue and we are in the same boat as any other digital business that is heavily weighted towards advertising space. Obviously RQ2, which extends November, December, January, is historically our strongest quarter of the year. And, you know, there’s no reason to believe that will be different this year. And in terms of financial KPIs, we are always looking at our cash, things like quick ratio, and then ARPMAU as being really important to the theme of being financially solvent and allowing for us to have ample runway to continue to grow the business and seize opportunity as we see that opportunity unfolding.
Allen Klee: That’s great. So I’m probably going to say this wrong, but the average revenue per monthly active user, that was up 17%. A lot of things go into that subscription definitely helped. What do you see like going forward as the key things you are doing that can impact what direction that moves in?
Jonathan Reich: Yes, so it’s a function of our product and when I say our product that involves or that includes not only our ad stack and how we monetize our ad inventory, but also our subscription offering. As you’ve seen, the growth and subscription space has sustained for, I guess, two quarters. Subscriptions, the introduction of subscriptions on iOS are really exciting. They are at higher price points when compared to Android. So that coupled with the Zedge premium marketplace, where we actually go out and allow for artists to sell licensed content and how that is priced and how that is offered to our user base, all of those taken together contribute to influencing that average revenue per monthly active user.
Allen Klee: Okay, great. That’s it for my questions. Thank you very much. Congratulations on a strong quarter.
Jonathan Reich: Thank you.
Operator: We have no further questions in queue. This concludes our question-and-answer session and conference call. Thank you for attending today’s presentation. You may now disconnect.
